A Note on Association for Korean Markets Using Correspondence Analysis
1
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
Purpose - In this paper, we consider more segmented types of markets than conventional version of ones in South Korea and explore the degree of relations between these markets and the related factors with them. In this case, ten attributes of types of markets mentioned above will be considered. To be more specific, the numerical strength is evaluated and graphical approach is expressed on two-dimensional plane, if the association exists between the considered variables. Research design, data, and methodology - This work is done by the 2013 report on the commercial building lease offered by Small Businessmen Promotion Institute (May/2013~August/2013) and exploited by statistical analyses such as correspondence analysis and a chi-squared test in IBM SPSS 23.0. Results - Findings of this paper indicate that a variable Korean market, including traditional markets, are closely connected with variables administrative district, sales and occupation instead of company, age group and business duration and the detailed associations between variables can be obtained by inspecting results of correspondence analysis. Conclusions - We can understand where the status of the Korean markets stands now through this work and also government authority and local autonomy can take advantage of these findings to enhance the revitalization of Korean markets and other markets.
Abstract
Purpose - In this paper, we consider more segmented types of markets than conventional version of ones in South Korea and explore the degree of relations between these markets and the related factors with them. In this case, ten attributes of types of markets mentioned above will be considered. To be more specific, the numerical strength is evaluated and graphical approach is expressed on two-dimensional plane, if the association exists between the considered variables. Research design, data, and methodology - This work is done by the 2013 report on the commercial building lease offered by Small Businessmen Promotion Institute (May/2013~August/2013) and exploited by statistical analyses such as correspondence analysis and a chi-squared test in IBM SPSS 23.0. Results - Findings of this paper indicate that a variable Korean market, including traditional markets, are closely connected with variables administrative district, sales and occupation instead of company, age group and business duration and the detailed associations between variables can be obtained by inspecting results of correspondence analysis. Conclusions - We can understand where the status of the Korean markets stands now through this work and also government authority and local autonomy can take advantage of these findings to enhance the revitalization of Korean markets and other markets.
참고문헌 (18)
- Anderson, T. W., "An Introduction to multivariate analysis" (1958), Wiley
- Benzercri, J. P., "Correspondence analysis handbook" (1992), Marcel Decker
- Brigitte, Le R., "Multiple correspondence analysis" (2009), Sage Publications
- 추명조, "전통시장의 서비스품질요인이 고객가치 관계품질 행동의도에 미치는 영향", 유통과학연구, 13(11), pp.79~92 (2015), 한국유통과학회
- Clausen, S. E., "Applied correspondence analysis: an introduction" (1988), Sage Publications
- Doey, L., "Correspondence analysis applied to psychological research", Tutorials in Quantitative Methods for Psychology, 7(1), pp.5~14 (2011)
- Greenacre, M. J., "Theory and applications of correspondence analysis" (1983), Academic Press
- Greenacre, M. J., "Correspondence analysis in practice" (2007), Taylor and Francis Group
- Hair, J. F., "Multivariate data analysis" (2007), Prentice Hall
- Hoffman, D. L., "Correspondence analysis : graphical representation of categorical data in marketing research", Journal of Marketing Research, 23, pp.213~227 (1986)
- Dong-Bin Jeong, "The Degree of Association between Traditional Markets and Related Major Factors in Korea", 유통과학연구, 14(7), pp.5~14 (2016), 한국유통과학회
- Johnson, R. A., "Applied multivariate statistical analysis" (2007), Prentice Hall
- 김대윤, "국내 유통진흥정책과 유통조정정책에 대한 고찰", 유통과학연구, 11(4), pp.89~97 (2013), 한국유통과학회[DOI]
- 이규현, "정부의 전통시장 지원 정책 효과에 대한 실증연구", 유통과학연구, 13(11), pp.101~109 (2015), 한국유통과학회
- Muirhead, R. J., "Aspects of multivariate statistical theory" (2014), Wiley
- 서정석, "전통시장 지원에 대한 지각된 혜택과 비용이 관계품질과 지지에 미치는 영향", 유통과학연구, 12(12), pp.43~54 (2014), 한국유통과학회
- Steven, J. P., "Applied multivariate statistics for the social sciences" (2009), Lawrence Erlbaum Associates Inc
- Yang, B. H., "Understanding multivariate analysis" (2013), Communication books
