Present and Future of the Korean Firms: Focused on the Traditional Market
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Purpose - This study aimed to explore and examine the government policies and supporting systems of the traditional market in Korea. Research design / data / methodology - Recognizing these problems, the Korean government enacted three special legislations and adopted six support policies in support of the traditional markets. Results - Those markets with modernized stores, parking lots, and arcades have certainly increased sales and the number of customers. However, this uniform modernization support policy was short of supporting strategies that could have developed characteristics and advantages of each market, so many markets and merchants lost self-sustainable ability and ended up with relying on government support. Conclusions - The study indicates that Small & Medium Business Administration’s role in implementing government policies including selection of the markets that needed to be modernized, developing commercial areas in connection with traditional market and neighboring shopping streets, customizing and improving distribution system, developing specialty stores, merchant college, merchants' self-sustainable ability, and creating convenient and safe shopping environment is vital to traditional markets’ future success.
Abstract
Purpose - This study aimed to explore and examine the government policies and supporting systems of the traditional market in Korea. Research design / data / methodology - Recognizing these problems, the Korean government enacted three special legislations and adopted six support policies in support of the traditional markets. Results - Those markets with modernized stores, parking lots, and arcades have certainly increased sales and the number of customers. However, this uniform modernization support policy was short of supporting strategies that could have developed characteristics and advantages of each market, so many markets and merchants lost self-sustainable ability and ended up with relying on government support. Conclusions - The study indicates that Small & Medium Business Administration’s role in implementing government policies including selection of the markets that needed to be modernized, developing commercial areas in connection with traditional market and neighboring shopping streets, customizing and improving distribution system, developing specialty stores, merchant college, merchants' self-sustainable ability, and creating convenient and safe shopping environment is vital to traditional markets’ future success.
참고문헌 (11)
- Kim, J.Y., "Market oriented Typology and Development Directions of Conventional Markets", Jounal of Channel and Retailing, 16(5), pp.63~84 (2011)
- Kim, S.H., "The efficiency and attraction of customer of the traditional market supporting policy utilizing DEA", Journal of Channel and Retailing, 16(5), pp.43~62 (2011)
- 안영효, "우리나라 광역시·도 전통시장의 효율성 분석", 유통경영학회지, 14(1), pp.51~76 (2011), 한국유통경영학회
- 김영기, "전통시장 아케이드의 설치 및 관리 효율화 방안 연구", 유통과학연구, 10(3), pp.15~30 (2012), 한국유통과학회
- 김유오, "전통시장 안전성 확보를 위한 개선방안: 화재보험 가입실태를 중심으로", 유통과학연구, 9(4), pp.43~50 (2011), 한국유통과학회
- 이영철, "대학생들이 지각하는 전통시장 선택속성이 관계품질에 미치는 영향: 소비감정의 조절효과와 소비자 가치의 매개효과", 유통과학연구, 10(1), pp.33~42 (2012), 한국유통과학회
- 임진, "전통시장 관련법 개정 방안에 대한 고찰 : 성남 모란시장을 중심으로", 유통과학연구, 9(2), pp.37~47 (2011), 한국유통과학회
- Nam, Y. H., "A study on reestablishment of support policy of the traditional market", KOSBI Publication, 10(7), pp.1~31 (2010)
- 나혜수, "전통시장에 대한 기업의 지역사회 특화 스폰서십이 브랜드 자산에 미치는 영향: 포스코와 포항 죽도시장의 협력사례를 중심으로", 유통과학연구, 9(4), pp.51~61 (2011), 한국유통과학회
- Ryu, T.C., "A Study on the Revitalization of Regionally Closely-related Traditional Markets in Small Town", Journal of Channel and Retailing, 16(5), pp.103~122 (2011)
- Song, K.S., "The Study of Customer-oriented Organization of Conventional Market", Jounal of Korean Distribution and Management, 14(2), pp.5~27 (2011)