Qualitative Methodology: Successful Business Planning for Prosperity of Contemporary Art Museum
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Purpose: This study is to examine how modern art museums might develop into resilient, proactive, and adaptive enterprises. That implies that this study seeks to spur meaningful change by analyzing and comprehending the numerous facets of this issue, paving the path for a long-term future for contemporary art institutions worldwide. Research design, data and methodology: To achieve the purpose of this study, the current author has reviewed numerous relevant prior studies systemically. The technique used in this study was meticulously designed to guarantee accurate data collection and analysis, providing a thorough comprehension of the subject. An organized strategy was used, including finding, reviewing, and synthesizing earlier studies. Results: Based on the investigation of the current literature analysis, this study figured out four workable business models that might increase the prosperity of modern art museums. They result from a thorough examination of previous studies and these initiatives center on improving digital presence, enhancing community participation, diversifying revenue streams, and forming powerful alliances and partnerships. Conclusions: In sum, this study concludes that the use and integration of digital technology enable museums to reach a larger audience and open up opportunities for developing cutting-edge, interactive exhibitions that reflect modern patterns of participation and communication.
Abstract
Purpose: This study is to examine how modern art museums might develop into resilient, proactive, and adaptive enterprises. That implies that this study seeks to spur meaningful change by analyzing and comprehending the numerous facets of this issue, paving the path for a long-term future for contemporary art institutions worldwide. Research design, data and methodology: To achieve the purpose of this study, the current author has reviewed numerous relevant prior studies systemically. The technique used in this study was meticulously designed to guarantee accurate data collection and analysis, providing a thorough comprehension of the subject. An organized strategy was used, including finding, reviewing, and synthesizing earlier studies. Results: Based on the investigation of the current literature analysis, this study figured out four workable business models that might increase the prosperity of modern art museums. They result from a thorough examination of previous studies and these initiatives center on improving digital presence, enhancing community participation, diversifying revenue streams, and forming powerful alliances and partnerships. Conclusions: In sum, this study concludes that the use and integration of digital technology enable museums to reach a larger audience and open up opportunities for developing cutting-edge, interactive exhibitions that reflect modern patterns of participation and communication.
참고문헌 (48)
- Bailey, S. J., "Charging for admission to museums and galleries : A framework for analyzing the impact on access", Journal of Cultural Economics, 22, pp.167~177 (1998)
- Bakhshi, H., "New technologies in cultural institutions : theory, evidence and policy implications", International journal of cultural policy, 18(2), pp.205~222 (2012)
- Baumann, R., "Arts as an industry: Their economic importance and impact on people and places", Journal of Arts Management, Law, and Society, 30(4), pp.249~264 (2001)
- Bekkers, V., "The impact of digitalization on the public sector : An overview", International Journal of Public Administration, 41(11), pp.913~918 (2018)
- Bonacchi, C., "Digital engagement in cultural heritage : The impact of digital storytelling on visitors' experiences", Curator : The Museum Journal, 62(3), pp.335~354 (2019)
- Campbell, D, "New Technologies and the Future of Art and Culture", pp.89~105 (2016), Routledge
- Caspari, S., "Contemporary Art and New Media: Towards a Hybrid Discourse?", Leonardo, 49(5), pp.412~419 (2016)
- Castellani, M., "The economics of contemporary art: Markets, strategies, and Stardom" (2019), Springer
- Chong, D, "Arts management" (2010), Routledge
- Colbert, F., "Entrepreneurship and leadership in marketing the arts", International journal of arts management, 6(1), pp.30~39 (2003)
- Creswell, J. W., "Research design: Qualitative, quantitative, and mixed methods approaches" (2017), Sage publications
- Cui, Y., "The impact of collaboration strategies on disaster risk reduction at world heritage sites", Natural Hazards, 84(2), pp.1445~1462 (2016)
- Feldstein, M., "The economics of art museums" (1991), University of Chicago Press
- Fletcher, A., "Current social media uses and evaluations in American museums", Museum management and curatorship, 27(5), pp.505~521 (2012)
- Frey, B. S., "The economics of museums", Handbook of the Economics of Art and Culture, 1, pp.1017~1047 (2006)
- Giacometti, A., "Museums, audiences, and the practice of community engagement", Museum and Society, 10(3), pp.215~228 (2012)
- Glow, H., "Effective Engagement in the Arts", pp.60~78 (2007), Ashgate Publishing, Ltd
- Grampp, William D., "Pricing the Priceless Art, Artists and Economics" (1989), Basil Books
- Greffe, X., "Is the concept of economic value applicable to cultural goods?", Journal of Arts Management, Law, and Society, 34(2), pp.143~154 (2004)
- Soomin HAN, "The Marketing Strategy to Stimulate Customer’s Interest in Art-Gallery Business Plan", 유통과학연구, 18(8), pp.47~54 (2020), 한국유통과학회[DOI]
- Heilbrun, J., "The economics of art and culture" (2017), Cambridge University Press
- Hutter, M., "Beyond price: Value in culture, economics, and the arts" (2008), Cambridge University Press
- Jenkins, H., "Convergence culture: Where old and new media collide" (2006), NYU Press
- Kang, M., "Effects of podcast tours on tourist experiences in a national park", Tourism Management, 33(2), pp.440~455 (2012)
- Kolb, B. M., "Marketing for cultural organizations: new strategies for attracting audiences to classical music, dance, museums, theatre, and opera" (2017), Routledge
- Konrad, E. D., "Cultural products and the World Trade Organization", Journal of Arts Management, Law, and Society, 35(1), pp.71~85 (2005)
- Kotler, N., "Can museums be all things to all people? Missions, goals, and marketing's role", Museum Management and Curatorship, 18(3), pp.271~287 (2000)
- MacDonald, R., "Old masters, young crowds: the role of contemporary music in museum attendance for young adults", International Journal of Nonprofit and Voluntary Sector Marketing, 18(3), pp.185~198 (2013)
- Matarasso, F., "Use or ornament", The social impact of participation in the arts, 4(2), pp.34~41 (1997)
- McLean, F, "Marketing the museum" (1997), Routledge
- Moher, D., "Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement", Annals of internal medicine, 151(4), pp.264~269 (2009)
- Montoro-Pons, J. D., "Live and prerecorded popular music consumption", Journal of Cultural Economics, 35, pp.19~48 (2011)
- Novelli, M., "Networks, clusters, and innovation in tourism : A UK experience", Tourism Management, 27(6), pp.1141~1152 (2006)
- Nguyen, L. T., "The sustainable care model for an ageing population in vietnam : evidence from a systematic review", Sustainability, 14(5), pp.2518~ (2022)
- Oakley, K., "The art of innovation: How fine arts graduates contribute to innovation" (2008), NESTA
- Parry, R., "Recoding the Museum: Digital heritage and the technologies of change" (2007), Routledge
- Porac, J. F., "Competitive groups as cognitive communities : The case of Scottish knitwear manufacturers", Journal of Management Studies, 26(4), pp.397~416 (1989)
- Rentschler, R., "The entrepreneurial arts leader: Cultural policy, change, and reinvention" (2002), Deakin University
- Rentschler, R., "Museums : Discovering services marketing", International Journal of Arts Management, 5(1), pp.62~72 (2002)
- Rushton, M., "Cultural districts and economic development", The Urban Studies Journal, 48(10), pp.2061~2074 (2010)
- Scott, C., "Branding : Positioning museums in the 21st century", International Journal of Arts Management, 12(2), pp.17~39 (2009)
- Suarez, A. Z., "The power of 'really' virtual teams : a case study of a MOOC design and development team's effectiveness", Educational Technology Research and Development, 64(3), pp.661~685 (2016)
- Throsby, D., "The production and consumption of the arts : A view of cultural economics", Journal of economic literature, 32(1), pp.1~29 (1994)
- Throsby, D., "Economics and culture" (2001), Cambridge university press
- Varbanova, L, "Strategic management in the arts" (2012), Routledge
- Zeithaml, V. A., "Services marketing: Integrating customer focus across the firm" (2017), McGraw-Hill Education
- Yarrow, A., "Public libraries, archives and museums: Trends in collaboration and cooperation" (2008), International Federation of Library Associations and Institutions
- Zembylas, M., "The"crisis of pity"and the radicalization of solidarity : Toward critical pedagogies of compassion", Educational Studies, 49(6), pp.504~521 (2013)
