한류문화영토의 발전 방향에 관한 연구 - 문화공토(文化共土)의 개념을 중심으로 -

Abstract

As the Korean Wave culture forms a global fandom, the anti-Korean and anti-Korean sentiment, which sees it as a cultural invasion, is also deepening. The expansion of cultural territory through the Korean Wave is welcome at first glance, but the antipathy must be burdensome. This study is a study on the development direction of the Korean Wave cultural territory, and presented the concept of cultural commonland, which further deepened and developed the concept of the existing cultural territory, as a new paradigm. If all of the national living spaces based on culture are cultural territories, cultural commonland refer to cultural territories shared by Korea and countries around the world (Korean Wave Culture Advancement Countries). In the past, the Korean Wave policy focused on expanding our cultural territory and obtaining economic benefits through overseas exports of Korean culture. On the other hand, the new paradigm, cultural commonland, aims to create a common cultural territory in which Korea and countries around the world coexist and share the keyword korean wave culture, and at its core lies respect for mutual culture. To materialize this, this study suggested inducing a paradigm shift to cultural territory, establishing hybrid cultural contents that combine korean wave and local culture, complying with the social responsibility of korean wave participants, developing campaigns leading the cultural growth of korean wave countries, and establishing overseas korean wave experience centers.