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사물인터넷을 활용한 공공안전 서비스에 대한 수용 요인 분석

Analysis on the determinants of acceptance intention toward the public safety service using IoT

이성은|황준석|차남준
한국혁신학회|2019.02|한국혁신학회지 (Innovation studies)|제14권 제1호|pp. 243-278|DOI https://doi.org/10.46251/INNOS.2019.02.14.1.243

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공공안전구조방정식사물인터넷기술수용모형internet of thingsstructural equation modelpublic safetytechnology acceptance model

초록

최근 현대 사회가 고도로 복잡, 다양해짐에 따라 전통적인 공공안전 서비스의 한계점들이 노정되고 있다. 이러한 문제를 해결하기 위한 효과적인 기술적 해결책으로서 사물인터넷이 많은 관심을 받고 있다. 그러나 새로운 제품 및 서비스의 성공적 확산과 정착을 위해서는 기술 자체의 우수성 뿐만 아니라 높은 사회적 수용성이 반드시 뒤따라야 한다. 이러한 관점에서 본 연구는 사물인터넷을 활용한 공공안전 서비스의 사회적 수용성을 결정하는 다양한 요인을 확인하고 결정 요인들이 실제로 사용자 수용의도에 미치는 영향력과 관계성을 분석하였다. 분석은 구조방정식과 기술수용모형(TAM) 기반으로 이루어졌다. 선행연구에서 제시하는 공공안전 및 ICT서비스의 수용의도 결정요인들 중 가장 보편적으로 입증된 요인들을 선정하였으며 전통적 ICT서비스에서 중요하게 간주되는 전통적 요인과 공공안전 서비스와 사물인터넷의 특징을 나타내는 서비스 안전성 요인들로 나누어 비교하였다. 데이터는 우리나라의 인구특성을 고려하여 무작위로 선정된 343명을 대상으로 수행한 설문조사를 통해 확보하였다. 본 연구의 분석 결과 경제적 가치가 사물인터넷을 활용한 공공안전 서비스의 사회적 수용성에 가장 강한 양(+)의 영향을 주는 것으로 나타났으며 서비스 사용을 통한 효용성, 서비스의 안전성이 그 뒤를 이었다.

Abstract

Recently, the Internet of Things has attracted much attention as an effective technical solution to solve the limitations of traditional public safety services caused by the high complexity and diversity of modern society. However, for the successful diffusion and proliferation of new products and services, not only the excellence of the technology itself but also the high social technology acceptance should be followed. Therefore, efforts to identify the determinants that increase the social acceptance toward public safety service using IoT are an essential prerequisite for the successful operation of services. From this perspective, this study gives some evidences to design a successful service through the identification of significant determinants and their causalities and influence toward the actual social acceptance. The present study progresses a structural equation model analysis based on the factors pervasively used and proved by previous studies. The selected factors were divided into the traditional factors and service safety factors representing the characteristics of public safety service and IoT. The data was obtained through a survey conducted on 343 randomly selected people reflecting the demographic characteristics of Korea. The analysis of this study shows that economic value the most roundly increases the social acceptance, followed by utility of service and service safety. These results indicate that the economic value is the most important factor in the acceptance of public safety service using IoT, and it is the basis for the tendency of users to perceive the public safety service using IoT as one special type of the traditional ICT services.

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