What makes people stay with and pay for celebrity live-streaming service? A mixed-methods approach

키워드

참고문헌 (74)

1. 심동녘, "미디어 이용자의 OTT 이용행태 결정요인 분석 : 유료방송 시청요인과 이용자 혁신성향을중심으로", 한국혁신학회지, 16(3), pp.221~245 (2021)
2. Akram, U., "Online purchase intention in Chinese social commerce platforms : Being emotional or rational?", Journal of Retailing and Consumer Services, 63 (2021)
3. Alalwan, A. A., "Investigating the impact of social media advertising features on customer purchase intention", International Journal of Information Management, 42, pp.65~77 (2018)
4. Baron, R. M., "The moderator mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations", Journal of Personality and Social Psychology, 51(6), pp.1173~1182 (1986)
5. Bhatnagar, A., "An analysis of frequency and duration of search on the Internet", Journal of Business, 77(2), pp.311~320 (2004)
6. Cappella, J. N., "Selection and transmission processes for information in the emerging media environment : Psychological motives and message characteristics", Media Psychology, 18, pp.396~424 (2015)
7. Castro, C., "The binge-watcher's journey : Investigating motivations, contexts, and affective states surrounding Netflix viewing", Journal of Research in New Media Technologies, 27(1), pp.3~20 (2021)
8. Chan-Olmsted, S., "Mobile news adoption among young adults : Examining the roles of perceptions, news consumption, and media usage", Journalism & Mass Communication Quarterly, 90(1), pp.126~147 (2012)
9. Chen, C., "What drives live-stream usage intention? The perspective of flow, entertainment, social interaction, and endorsement", Telematics and Informatics, 35, pp.293~303 (2018)
10. Cho, Y. C., "Exploring factors that affect usefulness, ease of use, trust, and purchase intention in the online environment", International Journal of Management & Information Systems, 19(1), pp.21~36 (2015)
11. Efron, B., "An introduction to the bootstrap", pp.1993, Chapman & Hall
12. Flayelle, M., "Toward a qualitative understanding of binge-watching behaviors : A focus group approach", Journal of Behavioral Addictions, 6(4), pp.457~471 (2017)
13. Geer, R., "IFIP International Federation for Information Processing", pp.55~64 (2007)
14. Godinho de Matos, M., "The effect of binge-watching on the subscription of video on demand : Results from randomized experiments", Information Systems Research, 31(4), pp.1337~1360 (2020)
15. Gray, J., "Fandom: Identities and communities in a mediated world" (2017), NYU Press
16. Gros, D., "Lecture Notes in Computer Science", pp.44~57 (2017)
17. Haridakis, P., "Social interaction and co-viewing with YouTube : Blending mass communication reception and social connection", Journal of Broadcasting & Electronic Media, 53(2), pp.317~335 (2009)
18. Hartmann, T., "Horton and Wohl revisited : Exploring viewers' experience of parasocial interaction", Journal of Communication, 61, pp.1104~1121 (2010)
19. Hasan, M. R., "Excessive use of online video streaming services : Impact of recommender system use, psychological factors, and motives", Computers in Human Behavior, 80, pp.220~228 (2018)
20. Hayes, A. F., "Introduction to mediation, moderation, and conditional process analysis: A regression-based approach" (2013), The Guilford Press
21. Hilvert-Bruce, Z., "Social motivations of live-streaming viewer engagement on Twitch", Computers in Human Behavior, 84, pp.58~67 (2018)
22. Horppu, M., "Online satisfaction, trust, and loyalty, and he impact of the offline parent brand", Journal of Product & Brand Management, 17(6), pp.403~413 (2008)
23. Hou, F., "Factors influencing people's continuous watching intention and consumption intention in live streaming : Evidence from China", Internet Research, 30(1), pp.141~163 (2020)
24. Hsu, C. L., "Why are people loyal to live stream channels? The perspectives of uses and gratifications and media richness theories", Cyberpsychology, Behavior, and Social Networking, 23(5), pp.351~356 (2020)
25. Hsu, C., "Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention", Technological Forecasting and Social Change, 108, pp.42~53 (2016)
26. Hu, L., "Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives", Structural Equation Modeling : A Multidisciplinary Journal, 6(1), pp.1~55 (1999)
27. Hu, T., "Formation and effect of social media usage habit", Journal of Computer Information Systems, 58(4), pp.334~343 (2017)
28. Huang, T., "Why do players purchase in mobile social network games? An examination of customer engagement and of uses and gratifications theory", Program, 51(3), pp.259~277 (2017)
29. Kang, S. J., "A mixed-method approach to exploring the motives of sport-related mobile applications among college students", Journal of Sport Management, 29, pp.272~290 (2015)
30. Katz, E., "Uses and Gratifications Research", Public Opinion Quarterly, 37(4), pp.509~523 (1973)
31. Kim, S., "OTT and live streaming services: Past, present, and future", Telecommunications Policy, 45(9), pp.102244~ (2021)
32. Kline, R. B., "Principles and practice of structural equation modeling" (2015), Guilford Publications
33. Ko, H., "Internet uses and gratifications : A structural equation model of interactive advertising", Journal of Advertising, 34(2), pp.57~70 (2005)
34. Kwak, K. T., "SNS flow, SNS self-disclosure and post hoc interpersonal relations change : Focused on Korean Facebook user", Computers in Human Behavior, 31, pp.294~304 (2014)
35. Kwak, K. T., "Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values", Telecommunications Policy, 45(7), pp.102168~ (2021)
36. LaRose, R., "The problem of media habits", Communication Theory, 20(2), pp.194~222 (2010)
37. "Streaming services: Breaking into a competitive market" (2021)[URL]
38. Lee, S., "They pay for a reason! The determinants of fan's instant sponsorship for content creators", Telematics and Informatics, 45, pp.101286~ (2019)
39. Lin, J. C., "Online stickiness : Its antecedents and effect on purchasing intention", Behaviour &Information Technology, 26(6), pp.507~516 (2007)
40. Liu, H., "Predicting viewer gifting behavior in sports live streaming platforms : The impact of viewer perception and satisfaction", Journal of Business Research, 144, pp.599~613 (2022)
41. Long, W., "China's new mania for live streaming : Gender differences in motives and uses of social live streaming services", International Journal of Human-Computer Interaction, 36(14), pp.1314~1324 (2020)
42. Lu, H. P., "Demographic differences and the antecedents of blog stickiness", Online Information Review, 34(1), pp.21~38 (2010)
43. Nisar, T. M., "Brand interactions and social media : Enhancing user loyalty through social networking sites", Computers in Human Behavior, 62, pp.743~753 (2016)
44. Oestreicher-Singer, G., "Content or community? A digital business strategy for content providers in the social age", MIS Quarterly, 37(2), pp.591~616 (2013)
45. Pena, L., "Breaking binge: Exploring the effects of binge watching on television viewer reception", pp.2015
46. Periaiya, S., "What drives user stickiness and satisfaction in OTT video streaming platforms? A mixed-method exploration", International Journal of Human-Computer Interaction, 40(9), pp.2326~2342 (2024)
47. "Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix" (2023)[URL]
48. Preacher, K. J., "Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models", Behavior Research Methods, 40(3), pp.879~891 (2008)
49. Reysen, S., "Better together : Social connections mediate the relationship between fandom and well-being", AASCIT Journal of Health, 4(6), pp.68~73 (2017)
50. Roy, S. K., "The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: A consumer perspective", European Journal of Marketing, 48(9, pp.10) (2014), 1828~1849
51. Rubenking, B., "Binge-Watching : A suspenseful, emotional, habit", Communication Research Reports, 35(5), pp.381~391 (2018)
52. Rubenking, B., "Defining new viewing behaviours : What makes and motivates TV binge-watching?", International Journal of Digital Television, 9(1), pp.69~85 (2018)
53. Rubin, A. M., "Television uses and gratifications : The interactions of viewing patterns and motivations", Journal of Broadcasting, 27, pp.37~51 (1983)
54. Rubin, A. M., "Media effects: Advances in theory and research", pp.165~184 (2009), Routledge
55. Rucker, D. D., "Mediation analysis in social psychology : Current practices and new recommendations", Social and Personality Psychology Compass, 5(6), pp.359~371 (2011)
56. Shao, G., "Understanding the appeal of user-generated media : A uses and gratification perspective", Internet Research, 19(1), pp.7~25 (2008)
57. Shrout, P. E., "Mediation in experimental and nonexperimental studies : New procedures and recommendations", Psychological Methods, 7(4), pp.422~445 (2002)
58. Sjöblom, M., "Why do people watch others play video games? An empirical study on the motivations of Twitch users", Computers in Human Behavior, 75, pp.985~996 (2017)
59. Spilker, H. S., "he dimensions of streaming: Toward a typology of an evolving concept", Media, Culture & Society, 42(7-8), pp.1210~1225 (2020)
60. Steiner, E., "Binge-watching motivates change : Uses and gratifications of streaming video viewers challenge traditional TV research", Convergence, 26(1), pp.82~101 (2018)
61. Sundar, S. S., "Uses and Grats 2. 0 : New gratifications for new media", Journal of Broadcasting & Electronic Media, 57(4), pp.504~525 (2013)
62. Sung, Y. H., "Why do we indulge? Exploring motivations for binge watching", Journal of Broadcasting & Electronic Media, 62(3), pp.408~426 (2018)
63. "Live streaming market by product, end-user, and geography-forecast and analysis 2023-2027" (2023)[URL]
64. Todd, P. R., "Gender and live-streaming : source credibility and motivation", Journal of Research in Interactive Marketing, 12(1), pp.79~93 (2017)
65. Venkatesh, V., "Bridging the qualitative-quantitative divide : Guidelines for conducting mixed methods research in information systems", MIS Quarterly, 37, pp.21~54 (2013)
66. Wang, M., "What motivates audience comments on Livestreaming platforms?", PLOS ONE, 15(4), pp.e0231429~ (2020)
67. Whiting, A., "Why people use social media : A uses and gratifications approach", Qualitative Market Research : An International Journal, 16(4), pp.362~369 (2013)
68. Wohn, D. Y., "Live streaming, playing, and money spending behaviors in eSports", Games and Culture, 15(1), pp.73~ (2020)
69. Wu, Y. T., "NBA fan behavior : The effects of personality on NBA fandom and stickiness in purchasing related products", Sport Marketing Quarterly, 31(2), pp.157~167 (2022)
70. Xu, F., "What affects the user stickiness of the mainstream media websites in China?", Electronic Commerce Research and Applications, 29, pp.124~132 (2018)
71. Xu, Y., "Who watches live streaming in China? Examining viewers' behaviors, personality traits, and motivations", Frontiers in Psychology, 11 (2020)
72. Yu, E., "Impact of viewer engagement on gift-giving in live video streaming", Telematics and Informatics, 35, pp.1450~1460 (2018)
73. Zellner, A., "An efficient method of estimating seemingly unrelated regressions and tests for aggregation bias", Journal of the American Statistical Association, 57(298), pp.348~368 (1962)
74. Zheng, S., "What motivates users’ viewing and purchasing behavior motivations in live streaming: a stream-streamer-viewer perspective", Journal of Retailing and Consumer Services, 72, pp.103240~ (2023)

관련 논문AI추천