디지털 기업가정신이 창업의도에 미치는 영향에 관한 연구
Study on the Effect of Digital Entrepreneurship on Entrepreneurial Intentions
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초록
기술의 발전으로 비대면 사회가 확립됨에 따라, 디지털 기업가정신과 디지털 리터러시는 새로운 창업 기회를 발굴하는 중요한 요소로 부각되고 있다. 선행 연구에서는 온라인 플랫폼과 소셜 미디어 관련 기업들의 창업 의도에 있어 디지털 기업가정신의 중요성이 강조되었으며, 특히 디지털 환경에서 창업자의 역량과 자원에대한 접근성이 창업 의도에 미치는 영향이 크다고 밝혀졌다. 또한, 디지털 기업가정신을 촉진하기 위한 교육프로그램의 개발 및 효과에 대한 연구가 다수 진행되었으며, 이러한 교육이 창업 의도를 높이는 데 중요한역할을 한다는 결과가 도출되었다. 본 연구는 이러한 선행 연구를 바탕으로 디지털 리터러시의 능력과 활용이 창업 의도에 미치는 영향을 분석하고, 디지털 기업가정신의 혁신성, 진취성, 위험 감수성과 창업 의도 간의 관계에서 디지털 리터러시의 매개 효과를 조사하고자 한다. 연구 모형의 타당성을 확인하기 위해, 창업 경험이 있는 206명의 창업자를 대상으로 설문 조사를 실시하고, SPSS 22 프로그램을 이용하여 데이터를 분석하였다. 분석 결과, 디지털 기업가정신과 창업 의도 간의 관계에서 디지털 리터러시의 부분 매개 효과가 검증되었다. 결론적으로, 본 연구 결과는 디지털 대전환의 창업 환경에서 지속 가능한 창업 성과를 도출하는 데기여할 것으로 기대된다.
Abstract
With the advancement of technology and the establishment of a non-face-to-face society, digital entrepreneurship and digital literacy have emerged as important factors in uncovering new entrepreneurial opportunities. Previous studies have highlighted the significance of digital entrepreneurship in the entrepreneurial intentions of companies related to online platforms and social media, particularly emphasizing the impact of entrepreneurs' capabilities and access to resources in a digital environment on their entrepreneurial intentions. Additionally, various studies have been conducted on the development and effectiveness of educational programs aimed at promoting digital entrepreneurship, with results indicating that such education plays a crucial role in enhancing entrepreneurial intentions. This study aims to analyze the impact of digital literacy skills and usage on entrepreneurial intentions, and to investigate the mediating effect of digital literacy in the relationships between the innovativeness, proactiveness, risk-taking of digital entrepreneurship, and entrepreneurial intentions. To verify the validity of the research model, a survey was conducted with 206 entrepreneurs who have startup experience, and the data were analyzed using SPSS 22. The analysis results confirmed the partial mediating effect of digital literacy in the relationship between digital entrepreneurship and entrepreneurial intentions. In conclusion, the findings of this study are expected to contribute to deriving sustainable entrepreneurial outcomes in the context of digital transformation.
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