농산물과 식품산업의 품질 속성과 지각된 품질이 소비자 태도에 미치는 영향에 관한 실증 연구
An Empirical Study on How the Quality Attribute and the Perceived Quality Effect to the Customer Attitude for Agricultural Products and Food Industry
0
조회
0
다운로드
18
인용
0
참고문헌
키워드
초록
In this research, we study to find core factor of the perceived quality of internal quality and external quality factors on agriculture products and food industry. By empirical research, we prove that the perceived quality effects to the customer attitude on agricultural products and food Industry. The results of this research can contribute in working-level practical use about quality problem in agriculture products and food industry. The latest interest of customer attitude on agricultural products and food Industry is being rosed.
Abstract
In this research, we study to find core factor of the perceived quality of internal quality and external quality factors on agriculture products and food industry. By empirical research, we prove that the perceived quality effects to the customer attitude on agricultural products and food Industry. The results of this research can contribute in working-level practical use about quality problem in agriculture products and food industry. The latest interest of customer attitude on agricultural products and food Industry is being rosed.
참고문헌 (15)
- 김계수, "AMOS 16.0 구조방정식모형 분석" (2007), 한나래출판사
- 김석지, "지각된 와인의 가치 및 품질이 재구매요인에 미치는 영향", 박사, pp.2007
- 김옥주, "외식업체 조리종사원의 친환경농산물 구매인지도에 관한 연구", 석사, pp.2005
- 박성규, "우수브랜드 쌀 구매결정 요인에 관한 연구", 석사, pp.2007
- 서미옥, "보이차의 품질성과가 고객 가치,고객만족,고객충성도에 미치는 영향에 관한 연구", 석사, pp.2006
- 오명열, "브랜드자산의 측정 및 관리를 위한 일반모형 개발에 대한 연구", 박사, pp.2003
- 황윤재, "농산물 브랜드 가치 분석:농협 하나로클럽 축산물 브랜드를 중심으로", 한국농촌경제연구원, ~ (2007)
- 홍범락, "제품보증이 지각된 품질에 미치는 영향에 관한 연구", 석사, pp.1997
- Aaker,David A, "브랜드자산의 전략적 관리" (1992), 나남출판
- Aaker,David A, "Managing Brand Equity Across Products and Markets", California Management Review, 38(3), pp.102~120 (1996)
- Bettman,James R, "Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes:A Protocol Analysis", Journal of Consumer Research, 7(3), pp.234~248 (1980)
- Keller,K.L, "브랜드매니지먼트" (1993), 브랜드앤컴퍼니
- Keller,K.L, "Strategic Brand Management:Building,Measuring,and Managing Brand Equity Ver 2" (2003), Pearson Education Inc, Prentice Hall
- Kirmani,Amna, "Advertising,Perceived Quality,and Brand Image in Brand Equity & Advertising: Advertising’s Role in Building String Brands", pp.143~161 (1993), Lawence Erlbaum Associates
- Zeithaml,Valarie A, "Consumer Perceptions of Price,Quality,and Value:a Means-End Model and Synthesis of Evidence", Journal of Marketing, 52, pp.2~22 (1988)