문화관광축제의 '전통' 창출과 관광자원화 -경주 '한국의 술과 떡 축제'를 중심으로

Abstract

Korean traditional drink and cake(Duck) are made from a variety of natural sources, - flowers, grasses, cereals and fruits. Traditional drink and cake have played an important part of social, political and cultural events. 'Korean traditional drink and cake festival' in Gyungju is planned to succeed tradition and to inform its excellence, to develope regional economy through being made of tourist resources. In this context, this article is aimed to analyse the mechanism of 'tradition' creation and the strategies of tourist development through 'Korean traditional drink and cake festival' in Gyungju. Though traditional drink and cake is not regional tradition, festival steps and hosts created 'tradition' very excellently in the harmony through each event and whole festival structure. Popular tradition and regional tradition were matched well in the whole festival structure also. Especially many excellent tourist infra in Gyungju - that is to say, history-culture remains and hotels, restaurants, tourist goods, roads, etc. - were enable Gyungju to be the greatest of festival outcomes as possibles. Beside of connection festival with history - culture remains, international events with sister - friendly cities and total information for coming tourists home and abroad were major strategies for tourist resources of festival based on 'tradition' creation.