미디어를 이용한 개인정보보호의 적극적 홍보 방안 연구
Study on How to Use Media to Actively Promote Privacy Protection
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
People would be happy to enter their information trusting the information network and yet, all the provided personal information has been leaked out, and any advertising information is being sent and received recklessly in various ways. From now on, such promotions should be performed only extensively via various media such as TV, radio, the internet and others. The government or other related fields should choose a medium which would satisfy the purpose most satisfactorily as they carefully look into features of each medium. Not only that, making good use of the Internet only actively, those in charge of privacy protection are advised to approach people with a new way to promote relevant campaigns, setting up two-way communication channel with people. In conclusion, once the government, companies and people voluntarily cooperate on the promotion of privacy protection with the greatest passion, we will soon open an era in which personal information is protected no matter what in daily life.
Abstract
People would be happy to enter their information trusting the information network and yet, all the provided personal information has been leaked out, and any advertising information is being sent and received recklessly in various ways. From now on, such promotions should be performed only extensively via various media such as TV, radio, the internet and others. The government or other related fields should choose a medium which would satisfy the purpose most satisfactorily as they carefully look into features of each medium. Not only that, making good use of the Internet only actively, those in charge of privacy protection are advised to approach people with a new way to promote relevant campaigns, setting up two-way communication channel with people. In conclusion, once the government, companies and people voluntarily cooperate on the promotion of privacy protection with the greatest passion, we will soon open an era in which personal information is protected no matter what in daily life.
참고문헌 (13)
- 라디오 방송 저널리즘의 현황과 가능성, "김영욱", 한국방송개발원, ~ (1998)
- 김원수, "광고학개론" (1989), 경문사
- 임연철, "문화예술홍보론" (2007), 커뮤니케이션북스
- 함성원, "TV광고 제작론" (2008), 학현사
- 김덕모, "민선자치단체의 행정홍보 실태와 개선 방안에 관한 연구", 홍보학연구, 5(2) (2001), 한국PR학회
- 박영만, "SNS 및 스마트폰 활용 중소기업 홍보마케팅 사업계획에 관한 연구", 석사, 창업학과 창업학전공, pp.2014
- 손용우, "대학이미지를 위한 홍보매체의 효율적 활용방안에 관한 연구", 석사, 산업디자인학, pp.2003
- 윤여경, "씨름 대중매체의 홍보 활성화 방안에 관한 연구", 석사, 체육교육, pp.2003
- 진승현, "뉴미디어 영상 수용환경 분석을 통한 미디어의 효율적 활용방안 연구", 영상기술연구, 1(18), pp.25~46 (2013), 한국영상제작기술학회
- 진승현, "스마트폰을 이용한 영화제작 현황분석과 효율적인 활용방안 연구", 영화연구, (51), pp.291~311 (2012), 한국영화학회
- Schramm, W., "Television in the Lives of Our Children" (1961), Standford University Press
- 배소라, "성인남녀 10명 중 9명 ‘개인정보 유출 불안증’", 뉴데일리경제, ~ (2014)
- 이두희, "21세기의 소비자주권 : 아시아 인터넷마케팅의 현황과전망", 98년도 정기총회 및 학술대회 (1998), 한국소비자학회
