Study on the Factors for Developing and Supplying e-Services for ASEAN Women

Abstract

Along with the arrival of the knowledge and information society, accessibility and capacity of utilizing information and communication technology (ICT) became indispensable right in these days. Despite the continued efforts, however, women in ASEAN countries are suffering from double hardships of ICT development differences among inter countries and intra country information gap as socially underprivileged group. A survey was conducted to measure current status of the e-Service provision of the ASEAN member countries and future needs of potential demand for e-Services. By analyzing survey data collected from the ASEAN countries, we found several important implications that we should take into account when developing and providing e-Services. The first one is the importance of the public relations. Another important implication is the homogenous perception on e-Service usefulness but heterogenous demand for e-Services among ASEAN countries. Another thing to note is that internet access through computer is limited but access through mobile is widely available in this region. These factors should be considered when developing and supplying e-Services to this region.