대학생소비자의 인터넷 이용행태와 정보통신윤리

Abstract

Many consumers have led efficient consuming activities in their daily lives thanks to the speediness and convenience of the communication through their using the internet. On the other hand, it has produced adverse effect turning into a serious social issue recently, so that it is required to carry out many-sided studies on information and communication in the related academic system. This study is to investigate the characteristics of college students according to the type of their using the internet and to examine the difference between the level of their information and communication-related knowledge and the level of their information and communication ethical behaviors. Data used in this study were collected from 463 college students in Pusan and Kyungnam area in April 2009. All the data were analyzed with the SPSS program in terms of frequency, percentage, means,standard deviations, factor analyses and cluster analyses as well as via X2 and ANOVA . The results of this study can be summarized as follows: First, the types of using internet are composed of fun-chasing type (40.5%), information-chasing type (35.4%) and substance-chasing type (24.1%). Second,there were significant differences in the types of using the internet according to the socio-demographic variables such as gender, school year, kind of college, and whether or not they have completed the military service, as well as the variables related to the on-line such as daily time spent for their on-line activities and expenses spent for on-line contents. Third, the fun-chasing type was more unethical than the other types in terms of the information and communication ethical behavior, while the informationchasing type was the most ethical out of the whole groups. However, it was found that there were no significant differences in the level of information and communication related knowledge according to the types of using the internet.