기업 이름의 표기에 대한 연구
A Study on Written Forms in the Korean Company Names
1
조회
0
다운로드
4
인용
0
참고문헌
초록
Abstract
The Linguistic Association of Korean Journal, 15(1), 1-15. This study investigates the tendency of these days which names the Company Logos in the foreign languages. Nowadays, up to 42.3%, the Korean companies has named their Company Logos in the foreign languages. Company Names which we see everyday through the media make serious influences to our language life. But, if the names of Korean companies are closely examined, it would be easily discovered that the foreign words are frequently abused and misused. In this study, the actual examples of the foreign words used in the Korean company names are extensively studied, and thereby, the problem of this tendency of using the foreign words will be thoroughly examined.
참고문헌 (6)
- 강신항, "근대화 이후의 외래어 유입양상" (1985)
- 김세중, "외래어의 개념과 변천사", 8(2), pp.5~19 (1998)
- 남풍현, "국어 속의 차용어" (1985)
- 송철의, "외래어의 순화 방안과 수용 대책", 8(2), pp.21~40 (1998)
- 이선영, "상호, 상표 분야의 외래어 사용", 8(2), pp.103~119 (1998)
- 정강옥, "영어 브랜드명의 음성 상징에 대한 소비자 반응 연구", 광고학연구, 13(4), pp.201~228 (2002), 한국광고학회
