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햅틱(haptic) 지각 연구 동향과 조직 및 소비자 심리학 영역으로의 응용: 만지고 접촉하는 것은 조직 및 소비 행동에 어떤 영향을 미치는가?

Current researches of haptic perception and applying it into the fields in the psychology of organizational and consumer behavior: what would touch and contact influence on organizational and consumer behavior?

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초록

햅틱(haptic) 지각은 인간이 태어나서 세상을 인식하고 정서적인 안정을 가지는데 중요한 역할을 하며 일상에서 타인이나 사물과 상호작용하는 채널이다. 햅틱과 관련된 연구는 전통적으로 심리학의 지각 영역에서 이루어져 오다가 최근에 사회, 조직, 소비자 심리학과 같은 영역에서 응용되어 연구되고 있다. 본 연구에서는 햅틱의 생물학적 기초, 지각 메카니즘, 이론적인 쟁점을 다룸으로서 햅틱을 응용하여 연구하고자 하는 연구자들에게 지침서가 될 수 있도록 하였다. 뿐만 아니라, 햅틱이 심리학 일반 영역에서 어떤 연구들이 진행되는지 소개함으로서 개념의 확장과 심리학 일반 영역으로 응용의 가능성을 내비췄다. 마지막으로, 조직 및 소비자 심리학 연구 영역에서 햅틱과 관련한 여러 명제들을 제안했다.

Abstract

Haptic perception is considered as very important for human being since we can perceive the world and feel emotional stability through it, and also it is one of perceptual channels related to interaction with objects daily life. Traditionally, researches about haptic have been performed in the area of perception. However, recently psychologists who study in the field of social, organization, and consumer behavior deal with the haptic. The purpose of this study was that psychologists taking haptic into their study in the future would use like a tutorial, as reviewing the biological foundation, the perceptual mechanism, and the theoretical issue. Also, the present study introduced studies involving haptic in the areas of general psychology so that it would be possible to extend the concept of haptic and apply into other domains of psychology as well as perception. Finally, the propositions with haptic in the field of both organizational consumer behavior were presented for psychologists of organization and consumer psychology who would be interested in haptic.

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