텔레비전 드라마의 상호복제와 복제반동

Abstract

It is inevitable that there is inclination toward duplication in the popular culture because of commercial compulsion. So, occasionally the popular culture brings about cultural barbarism and degradation. TV drama is the same. It creates lots of value added through cultural industry including many advertisements. In order to increase returns and to control uncertainty, the producers of drama make the spin-off, reproduce established genres, combinate various programs, and so on. This inclination toward duplication is not limited to TV. This spread Internet, movies, and books. And in this metonymy, the desire of viewers is mediated. Becoming a copy is the cause of sifting in TV drama market. So the reaction against being a clone is inherent in a narrative and grammar of picture on TV. So we must consider narrative and grammar of picture at once. And we must pay attention to desire of viewers and discourse constructed by themselves. In the narrative of drama, the characters, accidents, sequence, chronotopes are contained. And in the grammar of picture, camera, light, montage, computer graphic are included. My name is Kim Sam Soon((2005.6.1.-7.21. MBC) could be read by this method. The popularity rating of this drama was closing at hand 50%. In this popular drama, both inclination toward duplication and reaction against being a clone are existed. Creating the attractive characters, cross-montage of protagonists and antagonists, the interactions of cause and effect of a love square through various camera working, the hybrid of romantic comedy and melodrama, adulterating fantasy with reality, and using voice over in order to empathy of audience.