소도시 온천 관광객 서비스 질 평가모형개발 - 수안보 온천을 중심으로 -
A Study on the Development of Evaluation Model for Hot Spring Water Tourist Service Quality in Small City - Focused on the Suanbo Hot Spring Water -
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The recently research shows that the many tourists of Suanbo hot spring waters haven’t satisfied the service. These reasons due to that they did not properly consider the satisfaction of tourists’ services and index. However, satisfaction level of hot spring waters tourists is interacted complicatedly with various factors, the interactions are not easily identified. A structural equations model is adopted to capture the complex relationships among variables. In the model estimation, we used 140 survey data of Suanbo hot spring waters tourists. The SEM with several factors mentioned above as exogenous variables shows that they have complex and strong relationships. As results of a SEM, it was shown that variables influencing in pleasance are surrounding scenery, clean condition inside hot springs and congestion for use in satisfaction level most. Secondly, in case of kindness, attitudes of employees influence in satisfaction level most, followed by attitudes of residents and kindness of employees. Thirdly, in case of information, it was shown guidance on internal roads influencing in satisfaction level most, followed by guidance on owner drivers, guidance on surrounding tourist attractions and guidance on public transportation. Finally, a variable influencing in accessibility most is satisfaction level of public transportation.
Abstract
The recently research shows that the many tourists of Suanbo hot spring waters haven’t satisfied the service. These reasons due to that they did not properly consider the satisfaction of tourists’ services and index. However, satisfaction level of hot spring waters tourists is interacted complicatedly with various factors, the interactions are not easily identified. A structural equations model is adopted to capture the complex relationships among variables. In the model estimation, we used 140 survey data of Suanbo hot spring waters tourists. The SEM with several factors mentioned above as exogenous variables shows that they have complex and strong relationships. As results of a SEM, it was shown that variables influencing in pleasance are surrounding scenery, clean condition inside hot springs and congestion for use in satisfaction level most. Secondly, in case of kindness, attitudes of employees influence in satisfaction level most, followed by attitudes of residents and kindness of employees. Thirdly, in case of information, it was shown guidance on internal roads influencing in satisfaction level most, followed by guidance on owner drivers, guidance on surrounding tourist attractions and guidance on public transportation. Finally, a variable influencing in accessibility most is satisfaction level of public transportation.
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