기술창업기업의 운영역량이 경영성과에 미치는 영향과 시장지향성의 매개효과
The Effects of Operational Capabilities of High-tech Startups on Business Performance and Mediating Effect of Market Orientation
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연구 목적: 본 연구의 목적은 기술창업기업의 운영역량이 경영성과의 관계에서 시장지향성의 매개효과를 검증하는 것이다. 연구 방법: 시장지향성의 매개효과를 검증하기 위해 SPSS을 활용하여 3단매개회귀분석을 실시하였다. 연구 내용: 연구결과를 보면 기술창업기업의 운영역량, 시장지향성, 경영성과 간의 구조적으로 유의한 영향을 미치는 것으로 확인되었으며, 시장지향성은 완전매개효과를 지니는 것으로 검증되었다. 결론 및 제언: 이러한 결과를 통해 기술창업기업의 운영역량 강화와 시장지향성이 고객 니즈의 변화에 따른 요구사항과 방향이 지속적인 경영성과 창출에 필요성을 제기한다. 즉, 변화하는 고객 니즈를 먼저 정확하게 파악하고 이해하는 것이 중요하며, 선도적으로 새로운 기술과 제품을 출시하여 고객가치 창출을 위한 기술 기반의 창업기업이 전략과 운영의 방향성을 제시하고자 한다.
Abstract
This study is to verify the mediating effect of market orientation in the relationship between operational capabilities of technology startups and business performance. To verify the mediating effect of market orientation, mediation regression analysis was conducted using SPSS. The results of the study demonstrated that there is a structurally significant relationship between operational capabilities, market orientation, and management performance of technology startups. Reinforcement of operational capabilities and market orientation of technology start-ups increases the need for continuous business execution according to customer requirements and direction of change.
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