디지털 미디어 경험 연구와 민족지 방법 원칙
Exploring Digital Media Experience and Principles of Digital Ethnographic Methodology
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연구 목적: 이 연구는 디지털 미디어의 일상 경험을 민족지 방법으로 연구하는데 필요한 방법론적 원칙들을 제시해 디지털 맥락에서의 연구 방법 논의를 촉발하고, 활성화하는데 목적이 있다. 연구 방법: 이 글은 디지털 미디어 경험 연구에서 학술적으로 높은 평가를 받은 8명의 연구자의 디지털 미디어 민족지에서 텍스트 분석 방법으로 지식 생산 과정과 접근법을 재구성하고, 이를 기반으로 중요하게 여겨지는 원칙들을 도출한다. 연구 내용: 이 연구에서 제시하는 민족지 연구 방법의 원칙은 ‘다중성’, ‘비디지털 중심성’, ‘개방성’, ‘성찰성’ 그리고 ‘융통성’이다. 이 원칙들은 디지털 맥락에서 새로운 의미와 가능성을 갖는데, 디지털 미디어의 일상 경험 연구에서 이들이 가진 변별적인 특성을 제시한다. 결론 및 제언: 이들 원칙은 민족지 연구의 지향점과 방향성을 제시하지만, 실제 현장 연구에서는 대상, 맥락 그리고 상황에 따라 조정 가능하다. 민족지에 원칙들을 기술하면 다른 연구자와 독자가 지식 생산 과정과 의미를 주체적으로 사유하고, 다른 대안적인 설명과 해석을 도출하는데 도움이 된다.
Abstract
This study aims to foster and stimulate discussions on research methods in the digital context by presenting the essential methodological principles required to investigate everyday experiences of digital media using ethnographic methods. The article examines the process of knowledge production and the approach of text analysis in ethnographic research on digital media experiences, focusing on the work of eight highly acclaimed researchers in the field. From their work, important principles are derived, serving as guidelines for conducting ethnographic research in the realm of digital media experiences. The study discusses several principles of ethnographic research methods, including “multiplicity”, “non-digital centricness”, “openness”, “reflecxivity”, and “flexibility.” These principles take on new significance and potential within the digital context, as they reveal distinct characteristics when applied to the study of everyday experiences with digital media. While these principles provide guidance for ethnographic research, they can be adjusted based on the subject, context, and circumstances encountered during field research. However, these principles should be clearly outlined in the digital ethnography. By doing so, researchers enable others to independently contemplate the process of knowledge production and its meaning, facilitating the emergence of alternative explanations and interpretations.
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