중소형항만의 화주유인 증대를 위한 항만선택요소 추출에 관한 연구
Extraction of Port Selection Factorsfor Increasing Shippers' Attraction of Small and Medium Ports
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초록
중소형항만은 시설, 운영, 전략 등 다양한 측면에서 열악한 상황에 처해있다. 이러한 측면에서 중소형항만의 활성화를 위하여, 화물을 소유하고 항만의 선택권을 가지고 있는 항만이용자의 선호도를 파악하고, 항만으로 화물을 유인 할 수 있도록 하는 것은 중소형항만의 측면에서는 사활을 건 중요한 문제이다. 이러한 측면에서 본 연구는 중소형항만의 화주유인 증대를 위한 성공요인을 도출하는 것을 연구의 목적으로 하였다. 연구의 방법은 항만선택에 관한 광범위한 선행연구를 실시하고, 이를 바탕으로 성공요인 도출을 위한 요인분석(Factor Analysis)을 적용하였다. 본 연구는 기존 상대적으로 연구가 미약한 중소형항만을 채택하여, 중소형항만을 이용자가 선택할 때 중요한 요소를 추출하고 구조화하였다는데 연구의 의의가 있으며, 향후 관련연구 및 전략 수립시 유용하게 이용될 수 있을 것이다.
Abstract
Although the small and medium ports are actually competing with various strategies, the definition and structural understanding of small and medium ports are not known very much. Therefore this study has launched from this fact, and has the objective of obtaining the elements for increasing shippers' attraction of small and medium ports. In this respect, this study firstly various literatures to be related port selection elements were reviewed, and then questionnaire based on elements extracted from those literatures were designed. And data were collected through surveys of experts and practitioners including shipping companies and freight forwarders in Kunsan Port. Finally, Using the FA(Factor Analysis) method, grouping elements relevant to port selection and shippers' attraction structure were presented. Study results showed that 5 representative elements comprising 13 detailed elements could be identified. Based on these results, this study can help to suggest strategy and related studies for small and medium ports.
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