침대 광고에 표현된 품질관리 요소에 대한 연구

Abstract

Advertising provides consumers with information about products, purchasing effectand criteria. Advertising of the domestic bed companies started in the 1990’s and each companyfocused on publicizing its brand. As the times change, however, they begin to express the quality-property which consumers demanded in the advertising. This research examined the advertising trends in the domestic and foreign bed companies. Also,it presents how the quality control (QC) is reflected on the advertising of the domestic and foreignbed companies. As a result of the analysis on bed-advertising of them, the things mostlyrepresented as a determinant of product quality are performance, shape/quality, recognition andreliability. On the side of consumers, however, service, durability and stability are mirrored inthe advertising and help choose the products as the determinants.