진주 전통목가구의 창의적 부가가치화 방안 -홍보 및 판매 전략을 중심으로

Abstract

This article explodes its publicity relations and sales as making a strategy for a great deal of traditional korean furniture in Jinju that the cabinet makers in each studio have created for life time and kept due to not being able to sell it, as the first thing that Jinju registered in Unesco Creative City Network in 2019 raises the economic added value in order to revitalize the traditional wooden studio in Jinju. The traditional Korean wooden furniture traditionally appropriate for the floor oriented lifestyle coming from ondol culture is not useful for modern Korean life style, but the piece, a well made furniture from a skilled technique of the traditional cabinet maker, is like a masterpiece as looking and appreciating a piece of painting and sculpture in modern life space. As following the context, the architecture constructed over the amount of cost ruled from the Culture and Arts Promotion Act in Korea should build artworks in its inside or outside with its cost of one/1000ths to seven/1000th, so that I suggest in Jinju city that the companies in Jinju must build the furniture like an artwork in their architecture. Because most of the companies have built the sculpture luxurious outside of the building. Hence, as people and visitors appreciate and experience Jinju traditional Korean furniture displayed inside of architecture with display of sculpture outside the building, it is natural for them to be able to know the identity of traditional Korean furniture and significantly Korean cultural assets. For the advertisement and the installation of the furniture in architecture in Jinju, a strategy is established as making a Task Force Team composed by four parts, a projector instructor, a furniture designer/displayer, a computer graphic specialist, and the traditional wooden studios. Therefore, Jinju city hosting the advertisement and sale to the companies with the team makes them notice aggressively throughout Korea.