대학생의 화장품 구매 결정 시 화장품 유형별 화장품 전성분 확인에 대한 연구

Abstract

This paper analyzed the degree of use of media and the degree of confirmation of all cosmetic ingredients when purchasing cosmetics for university students in Gwangju. For this purpose, a self-filling questionnaire was used, and the survey period was conducted for about 30 from April 22 to May 24, 2021. 414 questionnaires were used for the final analysis, and the SPSS 18.0 program was used for the analysis method. Then, frequency analysis and regression analysis were performed. As a result, first, there was a significant difference in the degree of media use when deciding to purchase cosmetics according to the gender of college students. Second, there was a significant difference according to the type of university in the degree to which all cosmetics ingredients were checked according to the gender of college students when deciding to purchase cosmetics. However, there was no significant difference in fragrance cosmetics. Third, there was no significant difference in the degree of identification of all ingredients for each cosmetic type in nail cosmetics and fragrance cosmetics depending on whether university students knew or did not know the cosmetic ingredient labeling system when deciding to purchase cosmetics. According to the results of this study, in the case of cosmetics applied to the skin, there is a tendency to check all cosmetic ingredients.