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네일아트 표현기법의 종류와 네일아트 샵 이용 실태 및 만족도에 관한 연구

The nail art techniques and nail salons Utilization and Satisfaction Study

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Are becoming systematic and advanced cosmetic technology is much more advanced than the concept of a simple trim or manicure nail art recently settled. These developments brought about the growth of the professional Nail Industry, Nail Industry competition is becoming more concentrated, the fixed customer base and to improve the quality of service has become a very important thing. In this paper, we first considered for the representation techniques of nail art and nail salon Customer service quality and the characteristics of the analysis, Third Nail Industry Services Improvement and increase customer satisfaction, and to formulate a strategy for the management were studied. As a result, the art techniques according to the representation of color technology, flat-screen art techniques, using the techniques and three-dimensional art objects.Utilization of nail salons are under the age of 30 to the age was the highest compared to other ages. Practitioner satisfaction, nail salons Customer satisfaction factors categorized into four areas: the analysis of the results, additional service satisfaction, management satisfaction, cost of adequacy, the survey was divided into four regions, all correlation and association between high was estimated.

Abstract

Are becoming systematic and advanced cosmetic technology is much more advanced than the concept of a simple trim or manicure nail art recently settled. These developments brought about the growth of the professional Nail Industry, Nail Industry competition is becoming more concentrated, the fixed customer base and to improve the quality of service has become a very important thing. In this paper, we first considered for the representation techniques of nail art and nail salon Customer service quality and the characteristics of the analysis, Third Nail Industry Services Improvement and increase customer satisfaction, and to formulate a strategy for the management were studied. As a result, the art techniques according to the representation of color technology, flat-screen art techniques, using the techniques and three-dimensional art objects.Utilization of nail salons are under the age of 30 to the age was the highest compared to other ages. Practitioner satisfaction, nail salons Customer satisfaction factors categorized into four areas: the analysis of the results, additional service satisfaction, management satisfaction, cost of adequacy, the survey was divided into four regions, all correlation and association between high was estimated.

참고문헌 (20)

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  13. 박규도, "미용 산업의 마케팅 믹스가 고객 만족과 재방문의도에 미치는 영향", 석사, pp.2008
  14. Howard, John, A., "The Theory Buyer Behavior", pp.145~ (1969), John Wiley & Sons
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  18. 이정숙, "미용서비스 품질과 윤리적 특성이 고객만족에 미치는 영향", 석사, 경영학, pp.2007
  19. 김민정, "미용실의 이용실태 및 서비스품질, 고객만족도, 고객충성도의 관계 연구 : 서울시 강남지역 거주 남·녀 성인을 대상으로", 석사, 뷰티디자인, pp.2007
  20. 문지연, "네일샵 이용자들의 소비행동에 관한 연구", 석사, 분장예술, pp.2003

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