20-40대 여성의 메디컬 화장품사용실태에 따른 노화불안, 소비성향의 차이연구
A Study on the Differences between Aging and Consciousness of Consumption According to the Actual Condition of Medical Cosmetics by Women in Their 20s and 40s
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The purpose of this study is to identify consumption propensity to develop medical cosmetics that satisfy women's desire to consume due to aging by conducting a study on the difference relationship between aging anxiety and consumption tendency in women in their 20s, 30s and 40s. The study surveyed 300 people in Seoul and Gyeonggi Province, and a total of 269 questionnaires were used for the final analysis. The specific techniques used for data analysis were Cronbach's α, One-Way-ANOVA, to check the frequency analysis, factor analysis, and reliability of variables. The results of this study showed that there were significant differences in aging anxiety depending on the actual use of medical cosmetics and satisfaction level, and there were differences in consumption propensity depending on the actual use of medical cosmetics. In other words, anxiety about women's appearance led to the consumption of medical cosmetics, which showed that many women used medical cosmetics, and showed high results in terms of effectiveness. Considering this, we will pursue differentiated products of medical cosmetics in the future and provide data necessary for securing potential customers and marketing of medical cosmetics in accordance with the consumer's aspect.
Abstract
The purpose of this study is to identify consumption propensity to develop medical cosmetics that satisfy women's desire to consume due to aging by conducting a study on the difference relationship between aging anxiety and consumption tendency in women in their 20s, 30s and 40s. The study surveyed 300 people in Seoul and Gyeonggi Province, and a total of 269 questionnaires were used for the final analysis. The specific techniques used for data analysis were Cronbach's α, One-Way-ANOVA, to check the frequency analysis, factor analysis, and reliability of variables. The results of this study showed that there were significant differences in aging anxiety depending on the actual use of medical cosmetics and satisfaction level, and there were differences in consumption propensity depending on the actual use of medical cosmetics. In other words, anxiety about women's appearance led to the consumption of medical cosmetics, which showed that many women used medical cosmetics, and showed high results in terms of effectiveness. Considering this, we will pursue differentiated products of medical cosmetics in the future and provide data necessary for securing potential customers and marketing of medical cosmetics in accordance with the consumer's aspect.
참고문헌 (24)
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