천연화장품에 대한 인식과 사용실태 및 만족도에 관한 연구

Abstract

This study aims to analyze the demographic characteristics of female adults, identify recognition, current use and satisfaction with natural cosmetic products based on the characteristics, and further provide basic data to efficiently develop natural cosmetic product industry in South Korea. This study conducted a survey and statistical analysis of 413 on women in their 20s and older. As the participants' analysis of their interest in skin shows, most of the cases are that skin barriers become weaker, skin becomes dry, wrinkles derived from hormone shift increase, decrease elasticity, and are feared to regenerate and produce sebum. Most of the participants knew about the perception of natural cosmetics. Many people got information related to cosmetics through cell phones and the Internet. It was often not used because there was no knowledge of natural cosmetics, and participants who had used natural cosmetics were not very satisfied. Based on this study, it is necessary to further improve the efficacy of natural cosmetics and enhance trust. With efforts to discover good raw materials used to produce natural cosmetics and develop better technology, these products are perceived by consumers as safe and environmentally friendly products for their skin. The natural cosmetics industry is expected to grow further.