발톱 관리 행동과 문제성 발톱 관리 실태

Abstract

The human desire to be beautiful have led to the development of nails. As women’s opportunities became more expanded, the wearing of high heels has increased gradually. In fact, modern people that have enough economic power have started to have problems with their toenails due to increased sports activities. Also, improper management is accelerating the growth of the problematic nail and toenail markets. The problematic nail and toenail industries in the domestic nail markets are undergoing many developments. Therefore, this study case aims to present specific and practical methods for nail and toenail management status and satisfaction factors in many nail shops that want to enter the problematic nail and toenail fields. To obtain the status of nail care and satisfaction factors, a total of 333 copies (excluding 9 insincerity surveys) were collected, including 107 questionnaires using (Never form) and 235 paper questionnaires form from women who are between their 20s and 50s and analyzed. Trough this study case, it has been proven that women who are between 20s and 50s are concerns about toenails. Due to the continuous development of the nail market, problematic toenail management has proven to be the main service on the nail marker. The number of nail technicians with expertise in problem management is increasing, as well as specialist shops. However, to become a successful problem management shop, appropriate services must be developed, the services concepts must be different from others listen and understand what customer wants and achieve customer satisfaction. It must be accompanied by marketing that promotes the service, so the role of a professional nail stylist who can generate high sales based on it is the most important part. Therefore, it is hoped that this source will be helpful for many nail technicians that want to open problematic specialty shops in planning nail services and establish marketing strategies.