SNS의 사회적자본이 건강정보 활용수준에 미치는 구조적 영향력
Structural Influence of SNS Social Capital on SNS Health Information Utilization Level
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Objectives : The purpose of this study was to test fitness of the structured model of SNS activities for health information. Methods : A structured questionnaire were administered to 500 subjects. A structural equation model was applied to collected data. Results : The response rate was 73.9%. The respondents mostly used Facebook and KakaoStory. They spent 70 minutes per day and 21~30% of this usage was taken by health information. In the variances, those who has religion more actively exchanged information about diseases and medical institutions. The goodness-of-fit of the model was .81(GFI) and .90(CFI). The main path was bridging capital -> bonding capital -> credibility -> SNS activities for health information. The path from quality of sharing information to SNS activities was not significant. It could be explained by the restriction of digital literacy. Conclusions : SNS activities for health information were determined by credibility, currency and bonding social capital. Bridging social capital, indirectly, influenced SNS activities through bonding social capital. Thus building bonding social capital would be a critical success factor for SNS.
Abstract
Objectives : The purpose of this study was to test fitness of the structured model of SNS activities for health information. Methods : A structured questionnaire were administered to 500 subjects. A structural equation model was applied to collected data. Results : The response rate was 73.9%. The respondents mostly used Facebook and KakaoStory. They spent 70 minutes per day and 21~30% of this usage was taken by health information. In the variances, those who has religion more actively exchanged information about diseases and medical institutions. The goodness-of-fit of the model was .81(GFI) and .90(CFI). The main path was bridging capital -> bonding capital -> credibility -> SNS activities for health information. The path from quality of sharing information to SNS activities was not significant. It could be explained by the restriction of digital literacy. Conclusions : SNS activities for health information were determined by credibility, currency and bonding social capital. Bridging social capital, indirectly, influenced SNS activities through bonding social capital. Thus building bonding social capital would be a critical success factor for SNS.
참고문헌 (24)
- 구혜경, "기업 SNS의 정보특성이 SNS 피로감과 사용중단의도에 미치는 영향", 기업경영리뷰, 10(4), pp.177~198 (2019), KNU 기업경영연구소
- 2015Internet and over usages study, "National Information Society Agency", Ministry of Science, ICT and Future Planning, 62~67 (2015)
- 이인숙, "대학생들의 SNS 중독경향성에 영향을 미치는 요인", Journal of The Korean Data Analysis Society, 14(5), pp.2623~2633 (2012), 한국자료분석학회
- H. J. Soon, "a Comparison study of current SNS usage and characteristics of youth", The HRD Review, 16(6), pp.136~151 (2013)
- 윤각, "SNS광고와 퍼블리시티 간 효과 차이와 결합효과 연구 : 메시지 관여도의 매개역할을 중심으로", 광고학연구, 24(5), pp.227~240 (2013), 한국광고학회
- M. H. Lee, "A Study on the Medical Information Search System Using SNS for Smart-phone", Proceedings of Symposium of the Korean -Institute of communications and Information Sciences, pp.438~439 (2011)
- 손연정, "고혈압 환자의 건강정보 활용능력이 질병관련 지식 및 자가간호 이행에 미치는 영향", 기본간호학회지, 19(1), pp.6~15 (2012), 기본간호학회
- 이민지, "중장년층의 SNS 공공건강정보이용의도", 광고연구, (108), pp.87~122 (2016), 한국광고홍보학회[DOI]
- 김지은, "페이스북 건강 증진 메시지의 설득 및 구전 효과이득－손실 메시지 프레임과 위험성 인식의 영향을 중심으로", PR연구, 19(1), pp.183~214 (2015), 한국PR학회[DOI]
- 송혜진, "스마트폰 이용을 통한 SNS 중독에 관한 연구", 한국중독범죄학회보, 1(2), pp.31~49 (2011), 한국중독범죄학회
- 이희정, "사회적 자본과 정보의 특성이 SNS 內의 상호작용에 미치는 영향", 마케팅연구, 28(2), pp.109~134 (2013), 한국마케팅학회
- 이철성, "온라인 구매상황에서 구전 정보의 정보적 특성이 구전 수용에 미치는 영향: 신뢰성과 유용성의 매개적 역할", 유통경영학회지, 16(3), pp.59~75 (2013), 한국유통경영학회[DOI]
- 사공미, "SNS 정보 특성이 병원선택과 만족에 미치는 영향", 보건의료산업학회지, 8(1), pp.15~25 (2014), 보건의료산업학회
- 장금성, "간호사가 지각한 병원조직의 사회적 자본이 조직성과에 미치는 영향 - 지적자본에 의한 효과를 중심으로 -", 간호행정학회지, 17(1), pp.22~32 (2011), 간호행정학회
- J. S. Coleman, "Social capital in the creation of human capital", The American Journal of Sociology, 94(S1), pp.95~120 (1988)
- 이영찬, "사회적 자본, 지식경영, 그리고 조직성과 간의 인과관계", 정보시스템연구, 16(4), pp.223~241 (2007), 한국정보시스템학회
- 곽동성, "쇼핑 애플리케이션의 정보제공성이 애플리케이션의 선호도와 재구매의도에 미치는 영향에 관한 연구–이용빈도를 조절효과로-", 디지털융복합연구, 12(11), pp.113~121 (2014), 한국디지털정책학회[DOI]
- D. L. Goodhue, "Task-technology fit and individual performance", MIS Quarterly, 19(2), pp.213~236 (1995)
- T. Erdem, "Brand credibility, brand consideration, and choice", Journal of Consumer Research, 31(1), pp.191~198 (2004)
- Health Plan 2020, Evaluative Report of the 3rd health plan, "Korea Health Promotion Foundation", 50~51 (2018)
- J. F. Helliwell, "The social context of wellbeing", Philosophical Transaction of the Royal Society, 359(1449), pp.1435~1446 (2004)
- 박선희, "청소년의 영적안녕감이 사회성에 미치는 영향", 청소년시설환경, 12(4), pp.59~68 (2014), 한국청소년시설환경학회
- 김수정, "소셜 미디어 환경에서 대학생들의 건강정보 요구와 추구행태에 관한 탐험적 연구", 한국비블리아학회지, 23(4), pp.239~260 (2012), 한국비블리아학회
- C. R. Pool, "A new digital literacy a conversation with Paul Gilster", Educational Leadership, 55, pp.6~11 (1997)