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플랫폼에 따른 건강정보추구 행동의 영향요인과 결과: 사회경제적 요인, 디지털 미디어 리터러시, 사회적 지지, 생활만족을 중심으로

Influencing Factors and Outcomes of Health Information Seeking Behavior According to Platform: Focusing on Socioeconomic Factors, Digital Media Literacy, Social Support, and Life Satisfaction

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초록

이 연구는 검색엔진과 SNS(Social Network Site/Service)를 통한 건강정보추구 행동에 사회경제적 요인과 디지털 미디어 리터러시가 어떤 영향을 주고, 검색엔진과 SNS를 통한 건강정보추구 행동을 통해 사회적 지지와 생활만족을 얻을 수 있는지 살펴보고자 했다. 전국 거주 성인남녀 1000명을 대상으로 온라인 설문조사를 실시하여 자료를 얻었다. 분석결과, 남성보다 여성이 검색엔진을 통한 건강정보추구 행동을 많이 했으며, 연령이 높을수록 SNS를 통한 건강정보추구 행동을 많이 하는 것으로 나타났다. 디지털 미디어 리터러시의 접근과 창조 차원은 SNS를 통한 건강정보추구 행동에 정적인 영향을 주었지만, 디지털 미디어 리터러시의 이해 차원은 검색엔진을 통한 건강정보추구 행동에 정적인 영향을 주었다. SNS를 통한 건강정보추구 행동은 검색엔진을 통한 건강정보추구 행동보다 정보적 지지와 정서적 지지에 더 큰 영향을 주었다. 생활만족에는 SNS를 통한 건강정보추구 행동은 정적인 영향을, 검색엔진을 통한 건강정보추구 행동은 부적인 영향을 미쳤다. SNS를 통한 건강정보추구 행동이 생활만족에 미치는 영향에서 정보적 지지와 정서적 지지는 부분매개 효과를 가졌다. 플랫폼별 상이한 결과를 바탕으로 이론적 및 실무적 함의를 논했다.

Abstract

The purpose of this study is to investigate the effects of socioeconomic factors and digital media literacy on health information seeking behavior (HISB) through search engines and social networking services (SNS), and whether social support and life satisfaction as outcomes of HISB can be obtained through HISB using search engines and SNS. A nationwide online questionnaire was conducted on 1,000 male and female adults to obtain the data for this study. Results of this study demonstrated that women were more likely to seek health information using search engines than men were. The older the participants were, the more likely it was that they looked for health information using SNS as opposed to using a search engine. Access and creating dimension of digital media literacy had a positive impact on HISB via SNS, but understanding dimension of digital media literacy had a positive impact on HISB via search engines. HISB via SNS has more influence on information support and emotional support than HISB via search engines. HISB via SNS had a positive effect on life satisfaction, while HISB via search engines had a negative impact. Informational support and emotional support had a partially mediating effect on life satisfaction when participants used HISB via SNS. Based on these findings, the theoretical and practical implications are discussed.

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