互联网平台反垄断合规研究 -- 基于中国反垄断局行政处罚案件分析 --
Research on Antitrust Compliance of Internet Platform − Based on the Analysis of Administrative Punishment Cases of China’s Antitrust Bureau −
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合规是国际社会普遍接受的企业管理理念, 是国际公认的先进企业管理基础之一。 公司合规源 于美国, 已有60多年的历史, 在中国的提出也有若干年, 但最早关心这一话题的大多是赴国外上市 公司以及外国在华公司, 在20世纪90年代之后迎来了高速发展期。 合规已经成为现代企业参与全球 市场竞争的必然要求和企业发展壮大的必由之路。 互联网平台是集信息汇集、 要素生产、 资源配置、 规则制定为一体的新型经济中枢。 平台重塑 经济生产的过程和组织样态, 改变资源配置的方式, 平台经济呈现出与传统经济不同的竞争特点。 互联网发展导致垄断行为多样化, 算法合谋的新型垄断协议出现、 互联网平台滥用市场支配地位垄 断行为识别难度增加、 未达申报标准经营者集中泛滥。 为规制互联网平台实施垄断行为, 促进互联 网平台合规经营, 国务院部门各委员会以及地方政府颁布一系列关于平台经济发展的文件和规范, 对互联网平台合规建设具有一定指引作用。 反垄断合规是未来互联网平台健康发展重点关注的合 规风险领域。 本文选取中国国家市场监督管理总局反垄断局公布的有关互联网平台垄断案件, 共计105件, 为研究样本。 通过对这些案例进行不同角度的分类与整理, 用图形、 表格等方式进行统计。 在此基础 上对互联网平台实施的垄断行为以及行政主体对其采取的行政措施进行梳理和总结, 结合立法现 状, 总结互联网平台反垄断合规存在的问题, 从而有针对性地提出相应对策和解决方法, 如明确互 联网平台反垄断具体合规义务、 强化互联网平台反垄断合规监管、 发挥反垄断合规制度实质作用等。
Abstract
Compliance is generally accepted by the international community as an enterprise management concept and one of the internationally recognized advanced enterprise man agement foundations. Corporate compliance originated from the United States, has a hist ory of more than 60 years, and has been proposed for several years in China. However, most of the earliest concerns about this topic are foreign listed companies and foreign companies in China, which ushered in a period of rapid development after the 1990s. Compliance has become an inevitable requirement for modern enterprises to participate in global market competition and the only way for enterprises to grow. Internet platform is a new economic center integrating information collection, factor production, resource allocation and rule-making. The platform reshapes the process and organization of economic production, and changes the way of resource allocation. The platform economy shows different competitive characteristics from the traditional econo my. The development of the internet has led to the diversification of monopoly behavior s. For example, the new monopoly agreement of algorithm collusion appears. It is more difficult to identify the monopoly behaviors of internet platforms that abuse their domina nt market position, and the concentration of operators that fail to meet the declaration standards is rampant. In order to regulate the monopoly behavior of internet platforms and promote the compliance management of internet platforms, various committees of the State Council departments and local governments have issued a series of documents and norms on the economic development of platforms, which has a certain guiding role in the compliance construction of internet platforms. Antitrust compliance is the focus of compliance risk for the healthy development of internet platforms in the future. This paper selects 105 internet platform monopoly cases published by the Antimono poly Bureau of the State Administration of Market Supervision and Administration of China as the research sample. Through the classification and collation of these cases from different angles, statistics are carried out by means of graphics and tables. On this basis, the monopoly behavior of the internet platform and the administrative measures taken by the administrative body are sorted out and summarized. Combined with the current situation of legislation, the problems existing in the anti-monopoly compliance of the internet platform are summarized, and the corresponding countermeasures and solutions are put forward, such as clarifying the specific compliance obligations of the internet platform, strengthening the supervision of the anti-monopoly compliance of the internet platform, and giving full play to the substantive role of the anti-monopoly compli ance system.
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