중국 비(非)물질문화유산의 디지털화를 통한 융합 사례 -플랫폼·관광산업과의 연계를 중심으로-

Abstract

China established legal basis for protection and development of its intangible cultural heritage on the enactment of Chinese Intangible Cultural Heritage Laws in 2011. Currently a new development direction for protection and transmission of cultural heritage is being suggested due to changes of social environment through 4th Industrial Revolution and Digital Era. This study describes examples of digitalization and fusion of intangible cultural heritage focused on the research recently released with the keyword of ‘platformization of intangible cultural heritage.’ In the center of paradigm changes caused by ‘culture+scientific technique’ convergence are digitalization, platformization, intellectualization, virtualization, hyper-connectivity, and etc. On the basis of this background, main features and current status of digitalization of intangible cultural heritage, ‘intangible cultural heritage’+new media, and ‘intangible cultural heritage’+tourism are organized. With its successors and cultural heritage introduced via on/off-line fusion interaction and expansion of cultural service supply system, ‘intangible cultural heritage’+new media fusion has become an important medium for understanding of history and tradition. Fused into cultural tourism metaverse industry(smart tourism·digital art, etc.), ‘intangible cultural heritage’+tourism has been implementing virtual fusion projects on the basis of government policy. Expansion of relevant platform around specialized regions and specialized cultural resources is expected. Digitalization of Chinese intangible cultural heritage will continue endless innovation and value creation through fusion and creativity. Therefore, we need to pay attention on China’s digital economy, digital culture, and industrial digitalization.