모바일 미디어 인식 유형에 관한 연구 : 모바일세대(M generation)를 중심으로

Abstract

Mobility is the most remarkable feature of Mobile communication which would be used by 30billion people, about 45% of whole population, in 2010. Mobility would accelerate the individualism and help to develop the human communication method by increasing the time people use the mobile media. The Mobile Media which is essential to Mobile communication is leading the digital revolution. However, the important thing in technical development is what people would experience and the cultural meaning. Mobile media does not only just another new media for human communication, but also a content composing the cultural ecosystem in modern society. In this paper, I'm going to take a hard look at the generation who has grown up with mobile media which is outstanding change in human society. They have got the mobile phone when they were in elementary school or middle school. They communicate within these mobile media and keep the relationship with developed network technology. Also, as they have manifest opinion, the big brother or any large corporate doesn't make a little dent on them (at all). But the important thing is that this generation has just started, and could give us a clue as to see the futures. Based on their mobile phone usage preferences, 3 types of mobile users were identified. Their ideal mobile usage is post-report about their preferences to mobile. 1) The First N=16) ; The Mobile culture-oriented in everyday-life They are making the best use of mobile. They even use the information in wireless internet. The most remarkable thing is not even conventional function from any other media, even their physical method has been changed, they have used actively. They are picking up as they need. For example, they may search the map of underground, use as an flashlight, take a memo when they need. On the other hand, they do not care about complicate things, they are not interested in interact between their devices. Also, they prefer all-in-one device. 2) The Second (N=6) ; The Digital culture-oriented actively. Not like the first group, they access the exiting media through mobile. They uses mobile media as a method to access another media. This group uses mobile banking, get the mobile tickets in theatre or market. Even they don’t use them everyday-life, but they make the mobile another method which enriches life. However, they think that exiting mobile phone cannot be alternative of physical media. 3) The Third (N=1) does not have any specialty. 4) Identities between these 3 groups Between the patterns mentioned above, some identity such as MP3, Mobile banking sercive, Games, P2P and Dictionaries can be found, not included GPS, Comic books, Cyworld (popular website in Korea. Structuring own homepage), etc. It means that people uses the mobile when the media is proper. Especially, they may not use under hardness to apply.Easy accessibility and convenience could be the most essential function of mobile phone to Mobile generation. Specially, convenience of mobility attracted to 20’s chasing much faster thing. Individualism of mobile also have been regarded as one of features of mobile. After all, the advantage is that it can be a individual media as well as a information channel. Information in mobile still can help private business done. Such as Mobile banking, mobile makes official service private business. As culture is the result of conventional habits and acts, emergent example of mobile generation’s usage can explain the culture in the future.