Research and Trends in Entrepreneurship Utilizing Generative AI and Big Data Analytics
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This study uses text mining and generative AI to analyze entrepreneurship research trends since the 2000s to identify research trends, topics, and future research topics in entrepreneurship. Topic modeling is an unsupervised learning method that discovers hidden topics in a set of documents, analyzes word patterns in documents to infer topics, and identifies words that represent each topic. Generative AI is an AI model that generates new data by learning from existing data and generates various types of data such as images, text, and music. The results of topic modeling showed that entrepreneurship, entrepreneurs, social, business, and research are important topics. Keyword analysis using generative AI revealed the following key research themes: events, welfare, gender roles, virtual, startup, education, social media, and female entrepreneurship. The results of this study can be used can provide a basis for recognizing the importance of entrepreneurship not only for entrepreneurs but also for the general public.
Abstract
This study uses text mining and generative AI to analyze entrepreneurship research trends since the 2000s to identify research trends, topics, and future research topics in entrepreneurship. Topic modeling is an unsupervised learning method that discovers hidden topics in a set of documents, analyzes word patterns in documents to infer topics, and identifies words that represent each topic. Generative AI is an AI model that generates new data by learning from existing data and generates various types of data such as images, text, and music. The results of topic modeling showed that entrepreneurship, entrepreneurs, social, business, and research are important topics. Keyword analysis using generative AI revealed the following key research themes: events, welfare, gender roles, virtual, startup, education, social media, and female entrepreneurship. The results of this study can be used can provide a basis for recognizing the importance of entrepreneurship not only for entrepreneurs but also for the general public.
참고문헌 (21)
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