Start-Up Intentions of Female University Students in Korea: Examining the Mediating Role of Marketing Self-efficacy
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The purpose of this study is to explore the relationship between Korean female university students’ learning orientation and start-up intention, and to examine marketing self-efficacy as a mediating factor in these relationships. A data sample of 120 female students was collected from two different universities in Busan, Korea. The findings of this study revealed that learning orientation and marketing self-efficacy had a significant positive impact on start-up intention. Further, marketing self-efficacy had a significant mediating effect on the learning orientation and the start-up intention relationship. The results of this study will help understand the start-up intention phenomenon of Korean female university students.
Abstract
The purpose of this study is to explore the relationship between Korean female university students’ learning orientation and start-up intention, and to examine marketing self-efficacy as a mediating factor in these relationships. A data sample of 120 female students was collected from two different universities in Busan, Korea. The findings of this study revealed that learning orientation and marketing self-efficacy had a significant positive impact on start-up intention. Further, marketing self-efficacy had a significant mediating effect on the learning orientation and the start-up intention relationship. The results of this study will help understand the start-up intention phenomenon of Korean female university students.