지상파 리얼 버라이어티의 한국 지역적 특징과 수용의 쾌락

Abstract

Reality programs born in the western world have spread globally and then transferred into diverse localized programs. The present study investigated Korean local characteristics of enjoyment produced by programs and the pleasure of audience by carrying out textual analysis and reception analysis about the real variety of terrestrial TV channels. First, for the reception analysis, focus group interview was conducted with eleven male and female participants who have been interested in watching real varieties. The analysis revealed that the audiences were watching the programs with amusement motivation and that they showed different preferences for sports and romance genres by gender. They identified familiar topic and background as factors to enhance the reality of a program and felt vicarious satisfaction from cast's action. Truthful attitude, cast's unique and consistent character, the bond among the cast, and game and mission were mentioned as amusing factors of a program. Acknowledging strengths and weaknesses of the programs while watching, the audiences were receiving the programs autonomously and applying the content of the program to their daily life. On the other hand, the text analysis revealed that the western reality programs produce differences as 'the other', while the politics of 'the same' was activated in the domestic real varieties. The domestic programs induce identification of the audience into an cast's familiar and truthful attitude, leading to reducing the gap between the two and converging them to 'the same'. And cast construct the narrative forming a bond by carrying out their mission and acting out a character assigned to them. Further, cast confirm group homogeneity in the course of enjoying narcistic action by counter-entering 'imaginaire' in the medium of the play of game.