청소년기 NIE(Newspaper in Education) 경험여부에 따른 대학생의 신문 이용동기와 효과에 관한 연구
A Study on College Students' Motivation to Use Newspapers and the Effect Gained from Using Papers according to Experience or Lack of NIE in Adolescence
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This study aimed at examining differences in college students' motivation to use newspapers and the effects on them from using newspapers (satisfaction with papers, the intention to subscribe to papers, critical thinking and critical understanding of the media) according to whether or not they had NIE (Newspaper in Education) in adolescence. The results showed that college students' motivation to use papers included five elements: being useful in daily life; curiosity/seeking information; interest/pleasure; escaping reality/relieving tensions, and interpersonal relationships. Furthermore, it showed that those who had experienced NIE largely had a higher motivation to use papers than those who had not. However, only two elements of the motivation, being useful in daily life and interpersonal relationships, generated statistically significant differences. Moreover, those who had experienced NIE had a greater effect than those who had not. In the meantime, the motivation to use papers turned out to have differential effects on the effect acquired from using papers. This study is significant in that it has explored the effect of NIE, a presumed solution to the shrinking newspaper industry, and discussed the direction NIE should take in order to boost the newspaper industry.
Abstract
This study aimed at examining differences in college students' motivation to use newspapers and the effects on them from using newspapers (satisfaction with papers, the intention to subscribe to papers, critical thinking and critical understanding of the media) according to whether or not they had NIE (Newspaper in Education) in adolescence. The results showed that college students' motivation to use papers included five elements: being useful in daily life; curiosity/seeking information; interest/pleasure; escaping reality/relieving tensions, and interpersonal relationships. Furthermore, it showed that those who had experienced NIE largely had a higher motivation to use papers than those who had not. However, only two elements of the motivation, being useful in daily life and interpersonal relationships, generated statistically significant differences. Moreover, those who had experienced NIE had a greater effect than those who had not. In the meantime, the motivation to use papers turned out to have differential effects on the effect acquired from using papers. This study is significant in that it has explored the effect of NIE, a presumed solution to the shrinking newspaper industry, and discussed the direction NIE should take in order to boost the newspaper industry.
참고문헌 (29)
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