걷기 운동 활성화를 위한 다양한 홍보도구 적용이 지역주민의 걷기 실천율에 미친 영향

Abstract

This case report informed a surveyed response of community residents to walking campaign aiming promotion for participating in walking exercises and evaluated changes of those population by the campaign. To achieve the goal, various campaign tools were employed, and the effect of those tools on initiation rate, continuation rate, and recognition rate to the walking exercise in the residents were investigated. In addition, one apartment complex was selected as a target group and one other complex was chosen for a control. Subsequently, a prospective tactic for the project of walking exercise in the community was discussed. The project was proceeded as ① confirmation of participatory willingness: proclamation for participation and signing a written pledge, ② motivation: participation in walking campaign, distribution of walking record-sheet, formation of walking exercise club, ③ publicity for continuous participation: posters and pamphlets, and ④ providing information facilitating participation: posting area map and caloric expenditure calculation board. The residents have been contacted more with the distributed pamphlet (36.5%, n=118) and the posted board 30.7% (n=99) followed by proclamation events (6.8%, n=22), record-sheet (4.3%, n=14), and walking exercise club (4.0%, n=13). The walking course map, calorie calculation board, proclamation events, and signing a written pledge was much effective in target group than th control (p＜0.01). The record sheet and club formation were also different between two groups (p＜0.01). The effect of posters and pamphlets on initiation, continuation, and recognition rates were 40%, and it was different between groups (p＜0.01). An application of these campaign tools appeared to lead the residents to walking exercise.