제품관여도에 따른 스포츠보증인 속성과 광고태도, 브랜드동일시, 브랜드이미지 및 구매의도의 관계

키워드

참고문헌 (69)

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68. "the expertise of the celebrity athlete endorser's didn't have a significant influence on the attitude toward advertising the trustworthiness of the celebrity athlete endorser's had a significant influence on attitude toward advertising the likability of the celebrity athlete endorser's had a significant influence on attitude toward advertising the similarity of the celebrity athlete endorser's didn't have a significant influence on the attitude toward advertising the attitude toward advertising had a significant influence on the brand identification"
69. "the expertise of the celebrity athlete endorser's didn't have a significant influence on the attitude toward advertising the trustworthiness of the celebrity athlete endorser's had a significant influence on attitude toward advertising the likability of the celebrity athlete endorser's had a significant influence on attitude toward advertising the similarity of the celebrity athlete endorser's didn't have a significant influence on the attitude toward advertising the attitude toward advertising had a significant influence on the brand identification"

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