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프로야구선수들의 야구 데이터 사용의도 분석 : 통합기술수용모델과 기술준비도를 중심으로

Baseball Data Utilization by Korean Professional Baseball Players Focusing on the Unified Theory of Acceptance and Use of Technology as well as Technology Readiness

이준성|박태원
국민체육진흥공단 한국스포츠과학원 (Korea Institute of Sport Science)|2024.06|체육과학연구 (Korean Journal of Sport Science)|제35권 제2호|pp. 379-391

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참고문헌

키워드

Unified Theory of Acceptance and Use of Technology통합기술수용모델기술준비도BaseballData utilization프로야구선수야구 데이터 활용Technology readinessKorean professional baseball player
주제분류체육

초록

[목적] 본 연구는 KBO에 소속된 프로야구선수들을 대상으로 통합기술수용모델과 기술준비도를 통합하여 야구 데이터사용의도에 대한 구조적 관계를 분석하여 프로구단이 야구 데이터를 효과적으로 활용하기 위한 자료를 제공하는 것에목적이 있다. [방법] 2022년 1월 7일부터 4월 27일까지 온·오프라인으로 설문조사를 실시하여 총 203부를 유효 표본으로 사용하였다. SPSS 25.0과 AMOS 22.0을 활용하여 빈도분석, 신뢰도 분석, 확인적 요인분석, 상관관계분석, 구조방정식 모형을통한 경로분석을 실시하였다. [결과] 첫째, 긍정적 기술준비도는 성과기대, 노력기대, 사회적 영향, 촉진조건에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 부정적 기술준비도는 성과기대, 노력기대, 사회적 영향, 촉진조건에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 통합기술수용모델의 성과기대, 노력기대, 촉진조건은 사용의도에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 통합기술수용모델의 사회적 영향은 사용의도에 유의한 영향을 미치지 않는 것으로 나타났다. [결론] 본 연구는 프로야구선수들의 야구 데이터 사용의도에 미치는 영향을 검증함과 아울러 추후 선수, 구단, 그리고리그의 효과적인 데이터 활용과 프로야구의 질적 성장을 촉진하는 초석이 될 수 있을 것으로 기대한다.

Abstract

PURPOSE This study aimed to explore the structural relationships between technology-related factors and the intention to use baseball data, drawing upon the Unified Theory of Acceptance and Use of Technology (UTAUT) and technology readiness (TR). METHODS Survey data from 203 Korean professional baseball players were used in frequency, reliability, correlation, and confirmatory factor analyses as well as structural equation modeling. RESULTS Positive TR positively influenced performance expectancy, effort expectancy, social influence, and conditions facilitating baseball data use. Negative TR did not significantly impact performance expectancy, effort expectancy, social influence, and conditions facilitating baseball data use. Performance expectancy, effort expectancy, and facilitating conditions were found to positively influence data use intention, while social influence did not significantly impact data use intention. CONCLUSIONS The findings suggest that increasing performance expectancy, effort expectancy, and facilitating condition factors could be key to enhancing the intention to utilize baseball data.

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UTAUT2 모형을 적용한 대학생들의 온라인 스포츠 미디어 사용행동 분석변현, 배정섭, 조광민국민체육진흥공단 한국스포츠과학원 · 체육과학연구2017 · 제28권 제2호스포츠 분야에서 통합기술수용모델(UTAUT)의 메타분석김태중국민체육진흥공단 한국스포츠과학원 · 체육과학연구2023 · 제34권 제2호TAM을 활용한 골프 데이터 수용의도: 클럽 피팅센터 중심으로한지훈여가문화학회 · 여가학연구2022 · 제20권 제4호기술수용모델과 계획된 행동이론을 적용한 스포츠 웨어러블 스마트기기 수용의도 예측: 성별에 따른 조절효과김태중, 이승로, 정지명국민체육진흥공단 한국스포츠과학원 · 체육과학연구2017 · 제28권 제4호TRAM모형을 적용한 스포츠웨어러블 제품 수용의도 예측김태중, 신선윤, 원도연국민체육진흥공단 한국스포츠과학원 · 체육과학연구2015 · 제26권 제4호스포츠 인공지능 활용의 서비스 가치, 신뢰, 심리적 반응의 관계: 야구 자동투구판정(ABS) 시스템 경험 선수 대상으로고대선한국레저사이언스학회 · 한국레저사이언스학회지2025 · 제16권 제1호

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