장소판촉용 지역정보시스템의 평가와 정책제언

Abstract

To overcome the challenges of a globalized economy, many local governments in Korea have pursued various types of activities promoting places and have also applied regional information systems to place promotion. However their activities are similar to the cloning or imitation of prior cases, because local governments have not recognized the importance of their values and have not adapted a strategic approach. This article aims to analyze and evaluate current situations of regional information systems related to place marketing and suggests some policy guidelines from the perspective of marketing planning to promote the use of regional information systems as place marketing tools.