관광지선호속성 세분화에 따른 노인관광자의 관광특성에 관한 연구: 대구시를 중심으로

Abstract

The purpose of this study is to find the Senior Tourism Characteristics by the Segmentation of Preference Attributes for Destination. The data used in this thesis is collected from the aged over 60 under 90 who live in Nam-Gu, Dalseo-Gu, Soosung-Gu and Dong-Gu of Daegu city by means of cluster sampling first and from those chosen samples I use convenience sampling again. Through a preliminary investigation 450 lists of questions were distributed from June 5, 2005 to June 20, 2005 and from them 379 (84%) lists were used. SPSS WIN 12.0 was used to do factor analysis, reliability analysis, cluster analysis, Chi-Square analysis and frequency analysis of the data. Major findings are the following: Type of people who preferred education and nature in tour, found their favorite destinations to be Europe and China and they travel by group tour hosted by travel company and they traveled foreign country for more than 3 times. Type of people who preferred suitable cost has no experience in touring foreign countries, their favorite destinations are Europe, Japan, South East Asia. Type of people who preferred various facilities, usually trips in spring and collection tour information from friends, neighbours and relatives. They saved money to travel and get monetary help from their children for travel. Type of people who preferred to concentrate on tour only, liked Europe and they spend travel money from what they have been saved. and they get tour information from friends, neighbours and relatives, this type of group is most enjoying tour experience.