런웨이 쇼의 문화적 확장과 커뮤니케이션 트랜드에 관한 연구

Abstract

As an aspect of active cultural diversity along with changes in the 21st century, runway shows are diversifying in their development methods, and the trend of interactive communication can be examined through the expansion of the field of fashion culture and the fusion of new media. In this study, the concept of the runway show, external trend change, and direction can be defined as follows. First, a scene about the situation is realistically produced through a back ground composed of continuous combination of directed scenes and a situational representation of the shape located on it. Second, the auditory properties of sound effects, such as music and artificially produced sound effects, are conveyed by fusion of multiple auditory senses along with various visuals in runway shows. Third, dramatic actions are performed through models, and a story about the situation is dramatically developed in the form of storytelling by combining a story and directing elements. Fourth, it can be seen that the visual image is transferred into an object in one scene to provide a rich spectacle by creating an atmosphere and creating a variety of contents composed of visual backgrounds and images in a specific place reproduced on the stage by models. Fifth, digital devices are used to reproduce virtual reality, and through this, the area is expanded, or scenes that are difficult to implement in reality are effectively projected or utilized using digital imaging devices to maximize the influence of the device. Sixth, it can be seen that the change of the trend is expanding into a performance visual art that provides attractions for popular fashion products and ideas by highlighting the social and economic aspects or emphasizing popular social issues as a background. As such, runway shows in 21st century fashion are expanding their cultural diversity according to the changing times and are diversifying in terms of communication to communicate with the public as a culture that reflects popular tastes. In particular, the emergence of mass media consumed and the convergence of new digital devices are creating various visual arts, and the paradigm of consumption culture based on economic effects is expanding. Above all, runway shows reflect the cultural characteristics of the times, and furthermore, the public, consumers, and brands are established, indicating that they have a strong pop culture character.