친환경유기농산물 소비촉진을 위한 마케팅 전략
Marketing Strategies for Promotion Policy of Environmentally Friendly Farm and Organic Products
2
조회
0
다운로드
14
인용
0
참고문헌
키워드
초록
The overall focus of this study was to identify marketing and promotion strategies that can maintain and enhance environmentally friendly farm and organic production and processing activities. This is particularly important as the volume of environmentally friendly farm and organic produce that is generally available is increasing, and significant players, such as Organic Marketing Initiatives(OMI) and conventional marketing co-operatives, are becoming involved in the market. The rapid increase in production of environmentally friendly farm products and organic food is creating new and more complex challenges for marketing, from vegetable box schemes large co-operatives supplying the precise quality and volume required by supermarkets. A possible strategy for many farmers is to co-operate in regionally or nationally operating marketing initiatives. The main objective of any public relations(PR) activity should to enhance publicity and to improve an OMIs image. No promotion, no perception of OMI performanc
Abstract
The overall focus of this study was to identify marketing and promotion strategies that can maintain and enhance environmentally friendly farm and organic production and processing activities. This is particularly important as the volume of environmentally friendly farm and organic produce that is generally available is increasing, and significant players, such as Organic Marketing Initiatives(OMI) and conventional marketing co-operatives, are becoming involved in the market. The rapid increase in production of environmentally friendly farm products and organic food is creating new and more complex challenges for marketing, from vegetable box schemes large co-operatives supplying the precise quality and volume required by supermarkets. A possible strategy for many farmers is to co-operate in regionally or nationally operating marketing initiatives. The main objective of any public relations(PR) activity should to enhance publicity and to improve an OMIs image. No promotion, no perception of OMI performanc
참고문헌 (17)
- 김상오, "중요도-성취도 분석을 이용한 소비자의 친환경농산물 구매 결정요소 평가", 한국유기농업학회지, 15(4), pp.339~353 (2007), 한국유기농업학회
- 김병무, "친환경농산물의 생산실태 및 소비확대에 관한 연구-광주,전남지역을 중심으로", 한국유기농업학회지, 12(3), pp.265~278 (2004), 한국유기농업학회
- 안병렬, "친환경농산물에 대한 구매행태 특성분석-비자를 중심으로", 한국유기농업학회지, 13(3), pp.229~242 (2005), 한국유기농업학회
- 유덕기, "친환경유기농업 육성정책의 성공조건", 한국유기농업학회지, 14(4), pp.341~360 (2006), 한국유기농업학회
- 유덕기, "친환경축산을 통한 도농교류 프로그램. 전남친환경한우생산․유통시스템강화 사업" (2007), 순천대학교 친환경축산사업단
- 유덕기, "EU의 유기농식품 검인증시스템 연구 -독일을 중심으로-", 한국유기농업학회지, 16(1), pp.59~89 (2008), 한국유기농업학회
- 윤석원, "주요 유기농산물수요분석 및 전망", 한국유기농업학회지, 10(1) (2002)
- 정은미, "친환경농산물 시장의 유통주체와 경쟁구조", 한국유기농업학회지, 15(2), pp.151~169 (2007), 한국유기농업학회
- 조제억, "친환경농식품의 고객만족 및 충성도에 관한 영향요인 연구", 학사, pp.2008
- 허승욱, "수도권 소비자의 친환경농산물 소비실태 분석과 소비확대 전략", 한국유기농업학회지, 11(4), pp.2~38 (2003), 한국유기농업학회
- 농림부, "2차 친환경농업육성 5개년 계획", ~ (2006)
- 농림부, "농림업주요통계", ~ (2006)
- 농수산물유통공사, "농산물유통정보", ~ (2007)
- 국립농산물품질관리원, "친환경농산물관리 정보시스템", ~ (2008)
- 통계청, "국가통계포털", ~ (2007)
- Link, H., "Kooperationen in der landwirtschaftlichen Produktion. Ulmer. Stuttgart", ~ (1995)
- Wagner, P., "Marketing in der Agrar-und Ernähnungswirtschaft. Ulmer. Stuttgart", ~ (2000)