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KERD
논문KCI 등재

유기농산물의 유통실태 분석과 발전방안

Developing Issues and Marketing Situations of Organic Agricultural Products

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초록

The object of this study is to analyze marketing situations and to suggest developing issues for organic farming. Organic agricultural products (OAP) has been steadily grown by an annual 36.4 percent over the past ten years, and production of OAP took up 4.5 percent of the Environmentally friendly agricultural products (EFAP) in 2009. 9,403 farmers, cultivated area 13,343ha and production 108,810 M/T in Organic agriculture are respectively formed 0.8 percent, 0.8 percent and 0.6 percent of Korea agriculture in 2009. And production of livestock products to have been certificated from the year 2005 was over 10,000M/T in 2008. OAP is mainly distributed by direct marketing system. The market size of OAP is 188.5 billion in 2008 and has been grown by an annual 30.1 percent. The price difference between OAP and general agricultural products is about 65.8 percent. Several issues on the marketing system of OAP are as follows : overcost of OAP marketing socially, imbalance of supply and demand, absence of standard price, institutional insufficiency to marketing within wholesale market, retail price inflexibility of consumer's cooperative, and so on.

Abstract

The object of this study is to analyze marketing situations and to suggest developing issues for organic farming. Organic agricultural products (OAP) has been steadily grown by an annual 36.4 percent over the past ten years, and production of OAP took up 4.5 percent of the Environmentally friendly agricultural products (EFAP) in 2009. 9,403 farmers, cultivated area 13,343ha and production 108,810 M/T in Organic agriculture are respectively formed 0.8 percent, 0.8 percent and 0.6 percent of Korea agriculture in 2009. And production of livestock products to have been certificated from the year 2005 was over 10,000M/T in 2008. OAP is mainly distributed by direct marketing system. The market size of OAP is 188.5 billion in 2008 and has been grown by an annual 30.1 percent. The price difference between OAP and general agricultural products is about 65.8 percent. Several issues on the marketing system of OAP are as follows : overcost of OAP marketing socially, imbalance of supply and demand, absence of standard price, institutional insufficiency to marketing within wholesale market, retail price inflexibility of consumer's cooperative, and so on.

참고문헌 (15)

  1. 김창길, "친환경농산물의 소비성향과 마케팅 전략" (2008), 한국농촌경제연구원
  2. 김충실, "친환경농산물에 대한 소비자와 유통업자의 구매의향 비교 분석", 한국유기농업학회지, 17(3), pp.291~306 (2009), 한국유기농업학회
  3. 김 호, "충청남도 친환경무상급식 추진전략에 대한 제안" (2010), 안전한 학교급식을 위한 충남운동본부
  4. 서중기, "친환경농산물의 도매시장 유통실태와 활성화 요건", 식품유통연구, 25(1), pp.43~63 (2008), 한국식품유통학회
  5. 김 호, "친환경농산물 인증의 사회경제적 효과 분석" (2009), 단국대학교
  6. 서중기, "친환경농산물 도매시장유통의 거래방식 및 운영방향에 관한 연구", 석사, pp.2007
  7. 유덕기, "친환경유기농산물 소비촉진을 위한 마케팅 전략", 한국유기농업학회지, 16(4), pp.391~408 (2008), 한국유기농업학회
  8. 정은미, "친환경농산물의 거래 특성" (2006), 한국농촌경제연구원
  9. 조완형, "친환경 유기농식품을 둘러싼 시장동향과 대응전략" (2010), 대구대학교
  10. 한살림, "사단법인 한살림 제23차 정기총회자료집", ~ (2010)
  11. 황재현, "친환경ㆍ유기농산물 생산ㆍ유통ㆍ소비시장 현황 분석 -가격경쟁력 제고 방안을 중심으로-", 한국유기농업학회지, 17(3), pp.327~345 (2009), 한국유기농업학회

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