두부의 유기농과 원산지 표시의 상대적 가치 분석
nalyzing the Relative Value of Food Labelling on Organic and Origin of Tofu
1
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
The objective of this study is to estimate the relative importance of food labelling on organic and country-of-origin of tofu. The relative importance of three Tofu attributes shows that the country-of-origin is the most important and an organic labelling and price are followed in order. The result is that if two attributes, an organic labelling and the country-of-origin are taken into account, organic soybeans produced in Korea gets the highest value and non-organic soybeans produced in Korea, organic soybeans produced in USA, and others are followed in order. For respondents who have children under 6 years or under 18 years, the importance of an organic labelling increased compared to those whose children do not fall into that age. The results of this study show that the country of origin, especially domestically produced products, is more importantly recognized than the organic labeling to consumers.
Abstract
The objective of this study is to estimate the relative importance of food labelling on organic and country-of-origin of tofu. The relative importance of three Tofu attributes shows that the country-of-origin is the most important and an organic labelling and price are followed in order. The result is that if two attributes, an organic labelling and the country-of-origin are taken into account, organic soybeans produced in Korea gets the highest value and non-organic soybeans produced in Korea, organic soybeans produced in USA, and others are followed in order. For respondents who have children under 6 years or under 18 years, the importance of an organic labelling increased compared to those whose children do not fall into that age. The results of this study show that the country of origin, especially domestically produced products, is more importantly recognized than the organic labeling to consumers.
참고문헌 (8)
- Alberto B. M., "Assessing the Importance of Apple Attributes: An Agricultural Application of Conjoint Analysis", Northeastern Journal Agricultural and resource economics, 19(2), pp.118~124 (1990)
- Production and Consumption Status and Market Prospects for Environment-Friendly Agri-foods, "Kim, C. G.", Korea Rural Economic Institute, ~ (2012)
- Marketing Research. Trade-Management, "Kim, G. B.", ~ (2006)
- Food Sanitation Act, "Korea Food and Drug Safety", ~ (2014)
- Marketing Research Methods in SAS, "Kuhfeld, W. F.", SAS Institute, ~ (2005)
- Lee, H. Y., "Marketing Research" (2007), Chung-Ram
- 이유시, "친환경농산물 소비행태 조사 -대형할인마트 고객을 중심으로-", 한국식품위생안전성학회지, 24(2), pp.111~123 (2009), 한국식품위생안전성학회
- McFadden, D., "Frontiers in Econometrics" (1974), Academic Press