Willingness to Pay for Government-Certified Agri-Products in South Korea
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참고문헌
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초록
This study has investigated on the associations between consumers’ preferences and their WTP for government certified agri-products. The results show that such WTP ranged from 110 % of the baseline price (for rice) to 123 %t (for beef); and that the average WTP across all the product and certificate types was 116 % of the baseline prices. Among the four certificate types and four product types, WTP for organic certificates and for beef were highest respectively. The level of the respondents’ beliefs and their knowledge of certificates were both very low, and neither had much of an effect on WTP. In general, the perception of food safety in Korea, no trust in government, concerns on price and brands may have contributed to the decrease in the WTP for certified products. On the other hand, the higher WTP may have been caused by an increase in perception of ecofriendly and good quality marks, concerns on eco-friendliness.
Abstract
This study has investigated on the associations between consumers’ preferences and their WTP for government certified agri-products. The results show that such WTP ranged from 110 % of the baseline price (for rice) to 123 %t (for beef); and that the average WTP across all the product and certificate types was 116 % of the baseline prices. Among the four certificate types and four product types, WTP for organic certificates and for beef were highest respectively. The level of the respondents’ beliefs and their knowledge of certificates were both very low, and neither had much of an effect on WTP. In general, the perception of food safety in Korea, no trust in government, concerns on price and brands may have contributed to the decrease in the WTP for certified products. On the other hand, the higher WTP may have been caused by an increase in perception of ecofriendly and good quality marks, concerns on eco-friendliness.
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