Color Comparison between Korean and Foreign-made Base Makeup Products
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Purpose: This study aimed to investigate the complexion preference of Korean women by comparing the colors of Korean and foreign-made base makeup products. Methods: A square test area measuring 2×2 cm was marked on a Bioskin plate for comparison of “before” and “after” measurements. The before data were measured using a spectrophotometer in triplicate at the same position to take into account any deviation. L*a*b* values for Korean and foreign-made products were measured, and the mean and standard deviation were calculated and compared for significance. Results: The L* improvement rates of the Korean products were higher than those of foreign-made products (23.5% versus 9.1%), and the a* improvement rates of the Korean products were also higher (27.2% versus 23.0%), but the b* improvement rates of the Korean products were lower than those of the foreign-made products (17.3% versus 32.3%). Conclusion: Korean products better reflect Korean consumers’ preference for toning up. The imported products featured a transparent and natural color development. Traditionally, European companies have focused on the needs of people with whiter skin than Asians, and therefore, the imported products might be toned to mask yellow complexions as much as possible and develop bluish tones.
Abstract
Purpose: This study aimed to investigate the complexion preference of Korean women by comparing the colors of Korean and foreign-made base makeup products. Methods: A square test area measuring 2×2 cm was marked on a Bioskin plate for comparison of “before” and “after” measurements. The before data were measured using a spectrophotometer in triplicate at the same position to take into account any deviation. L*a*b* values for Korean and foreign-made products were measured, and the mean and standard deviation were calculated and compared for significance. Results: The L* improvement rates of the Korean products were higher than those of foreign-made products (23.5% versus 9.1%), and the a* improvement rates of the Korean products were also higher (27.2% versus 23.0%), but the b* improvement rates of the Korean products were lower than those of the foreign-made products (17.3% versus 32.3%). Conclusion: Korean products better reflect Korean consumers’ preference for toning up. The imported products featured a transparent and natural color development. Traditionally, European companies have focused on the needs of people with whiter skin than Asians, and therefore, the imported products might be toned to mask yellow complexions as much as possible and develop bluish tones.
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