A Comparative Study of Cosmetic Foundation Color Appearance on Smartphone Displays
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초록
Inspired by the central role of color in mobile cosmetic purchases, the present study examines foundation shades and the colors displayed on smartphone devices in both quantitative and qualitative perspectives. The characteristics of foundation shades and the types of smartphone displays are compared to help understand the significance in human perception on smartphone displays. With the selected foundation by Korean female respondent survey, color values of specimen and smartphones were measured with Konica Minolta CM-3500d and Konica Minolta CA-310 display color analyzer under 6500K, respectively. The results were expressed in terms of color space CIE XYZ and then converted to CIE L*a*b*. The procedure performed an analysis of variance on repeated measures of CIE L*a*b* and XYZ. User verification was conducted on the perceived similarities to understand the significance in human visual perception. The difference between the foundation specimens and the colors values of the displays were found to be significant for all six foundation shades. In user verification measures, the main effects among the three smartphone groups were not significant for all six foundation shades. This work provides digital color information, consequently leading to a greater desire to purchase foundation via smartphone platform shopping. It also improves digital color information that should be presented as a communication means for the consumers’s color selection. Therefore, the present study proposes a systematic and sophisticated method that enhances color information online for a more accurate color representation of foundation shades.
Abstract
Inspired by the central role of color in mobile cosmetic purchases, the present study examines foundation shades and the colors displayed on smartphone devices in both quantitative and qualitative perspectives. The characteristics of foundation shades and the types of smartphone displays are compared to help understand the significance in human perception on smartphone displays. With the selected foundation by Korean female respondent survey, color values of specimen and smartphones were measured with Konica Minolta CM-3500d and Konica Minolta CA-310 display color analyzer under 6500K, respectively. The results were expressed in terms of color space CIE XYZ and then converted to CIE L*a*b*. The procedure performed an analysis of variance on repeated measures of CIE L*a*b* and XYZ. User verification was conducted on the perceived similarities to understand the significance in human visual perception. The difference between the foundation specimens and the colors values of the displays were found to be significant for all six foundation shades. In user verification measures, the main effects among the three smartphone groups were not significant for all six foundation shades. This work provides digital color information, consequently leading to a greater desire to purchase foundation via smartphone platform shopping. It also improves digital color information that should be presented as a communication means for the consumers’s color selection. Therefore, the present study proposes a systematic and sophisticated method that enhances color information online for a more accurate color representation of foundation shades.
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