기능성화장품의 구매성향에 관한 연구 -진주시를 중심으로-

Abstract

This study is designed to take a look at satisfaction with functional cosmetics by function, the current situation and purchase behavior of functional cosmetics by working with clients aged more than 20 who frequent skin care centers and cosmetics shops in the city of Jinju. The following are the results. 1. In terms of generic features, those who are in their twenties, the subjects who are single and the students are highly interested in their appearance. 2. When the subjects make a purchase of cosmetics, they regard the function of skill consolidation and appropriateness as the most important factors. 3. In case the subjects use functional cosmetics as a result of the purchase behaviors of cosmetics, the percentage of the subjects in question account for 89.0 %, and they say that it is necessary to buy cosmetics. 4. In terms of domestic and foreign functional cosmetics and satisfaction, imported cosmetics are more satisfying than foreign cosmetics, but there are few statistic differences.