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서비스산업 간의 장기관계지향성에 관한 연구 -에스테틱 산업을 중심으로-

A study on the Influences of Long-Term Relationship between Service Industrials : Focus on Esthetic Industry

박정희|신종국
한국피부과학연구원 (Korea Institute of Dermatological Sciences)|2011.08|아시안뷰티화장품학술지 (Asian Journal of Beauty and Cosmetology)|제9권 제3호|pp. 1-17

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키워드

satisfactioncommunicationpowerlong-term relationship orientationperiod of tradeimplementation of contract
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초록

The purpose of this study is to demonstrate the effects of relationship marketing in esthetic material wholesaler and esthetic shop relationships. This study developed constructs of relationship marketing were composed of period of trade, implementation of contract, communication and power. And parameter was indicated as satisfaction and long-term relationship orientation was presented as consequence variable. For a more realistic approach, empirical research was conducted on esthetic shop which located in Daegu, and Kyungbuk region. 192 samples were used for this analysis. The results of the empirical research can be summarized as follows :First, it was found that period of trade positively didn't affect satisfaction.Second, it was found that implementation of contract positively affected satisfaction. Third, it was found that communication positively affected satisfaction. Forth, it was found that power positively affected satisfaction. Fifth, it was found that satisfaction positively affected long-term relationship orientation

Abstract

The purpose of this study is to demonstrate the effects of relationship marketing in esthetic material wholesaler and esthetic shop relationships. This study developed constructs of relationship marketing were composed of period of trade, implementation of contract, communication and power. And parameter was indicated as satisfaction and long-term relationship orientation was presented as consequence variable. For a more realistic approach, empirical research was conducted on esthetic shop which located in Daegu, and Kyungbuk region. 192 samples were used for this analysis. The results of the empirical research can be summarized as follows :First, it was found that period of trade positively didn't affect satisfaction.Second, it was found that implementation of contract positively affected satisfaction. Third, it was found that communication positively affected satisfaction. Forth, it was found that power positively affected satisfaction. Fifth, it was found that satisfaction positively affected long-term relationship orientation

참고문헌 (39)

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