뷰티산업 서비스의 품질인증제도 필요성에 관한 고찰 -에스테틱스파 산업을 중심으로-

Abstract

The operational context of the beauty industry is changing, as the structure of the economy in 21st century is shifting to one that is heavily service industry centered. Therefore, a system of certification of the service quality is envisaged to become an important reference in terms of the communication with the customers and gaining their trust in the marketing division of the beauty industry. Therefore, it could be said that there is an urgent need for a study focused on this matter. In this study, an examination was made on the various certification systems in and outside of Korea with a view to study the method in which the service certification system could be utilized in the beauty industry, especially with a focus on the esthetic spa. Also, in order to enhance the overall service quality of the industry, a systematic, and rational certification criteria was to be developed, by making suggestions that cover the general aspects of the system and potential problems in operating it, with an attempt to present some measures for improvements. In order to design the service quality certification system for beauty services, it is necessary to adopt certification criteria from external disciplines for comparison and measurements in order to construct the service factors and standard index for the certification system. With this, discussions on how to establish such a system and what kind of preparations, as well as processes to be taken exist. At this point, there is a need for the industry to change and progress into a higher phase in terms of their existing operation approaches of esthetic salons, which needs to be changed or progressed into that of an esthetic spa. Therefore, there needs to be a government initiated efforts that invites the academic sphere and the commercial sector, as well as the relevant experts, to study how to establish such a certification system for the beauty service quality.